by AmplitudeProduct analytics
Product analytics with 2 million free events a month and 10 million for $720 a month on the self-serve Plus plan.
The largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually.
Amplitude's Free plan covers 2 million events a month with unlimited seats, session replay and feature flags, and no card. The self-serve Plus plan publishes a price for every volume up to 70 million events in an estimator on the pricing page; at 10 million it lists $720 a month, the lowest of the three products we compared. The trust center lists Amplitude's own SOC 2 Type II and ISO 27001, and every plan can use the EU data center in Frankfurt.
Against 3 other products we reviewed in Product analytics: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | Amplitude | PostHog | Mixpanel | Pendo |
|---|---|---|---|---|
| What you're paying for | Worth the priceThe largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually. | Saves engineering timePer-event rates published for every volume, 7 years of data on paid usage, priced warehouse exports and a HIPAA BAA without a sales contract. | Compliance includedSAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001. | Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA. |
| Overall score | 6.3 | 7.8Best | 7.1 | 3.9 |
| Free option | Free plan | Free plan | Free plan | Free plan |
| Card to start | No card needed | No card needed | No card needed | –Not measured |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $0 | $0 | $0 | –Not measured |
| Pricing model | Tiered | Usage-based | Tiered | Custom quote |
| Pricing page | Public prices | Public prices | Public prices | Prices hidden |
| Free plan | 2M events/mo, unlimited seats | 1M events/mo, unlimited team members | 1M events/mo, unlimited seats | 500 monthly active users; free events not stated |
| Price for 10M events/mo | $720 monthly, $576 billed annually (Plus) | $1,080 identified, $324.40 anonymous (computed) | $1,176 monthly, $840 billed annually (Growth) | Not published; billed by monthly active users |
| Self-serve prices up to | 70M events/mo | No ceiling; rates listed past 250M events | 20M events/mo | No price published |
| Data retention | 1 year (Free), 2 years (Plus) | 1 year (Free), 7 years (paid) | 2 years on every plan | 7 years kept; 1 year visible on Free |
| SOC 2 / ISO 27001 | SOC 2 Type II and ISO 27001 | SOC 2 Type II; ISO 27001 not listed | SOC 2 Type II, ISO 27001 and ISO 27701 | SOC 2 Type 2; ISO 27001 not listed |
| EU data storage | Frankfurt data center, every plan | EU cloud in Frankfurt | Every plan, chosen at project creation | EU environment, chosen by the customer |
| HIPAA BAA | Offered; plan not stated | Boost package, $250/mo | Enterprise plan | Signed with customers; plan not stated |
| SAML SSO | Growth plan (custom price) | Scale package, $750/mo | Growth plan (self-serve) | Included by contract (sales-priced plans) |
| Warehouse export | S3, Snowflake and others documented; plan not stated | Batch exports; 1M rows/mo free, then per row | Data Pipelines add-on, fee not listed | Data Sync paid add-on, price not listed |
| Self-hosting | Not listed | Open source (MIT), unsupported | Not listed | Not listed |
| Bottom line | From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first. | From its public pages, PostHog is the most transparent on price and the most open with your data, with a self-serve HIPAA BAA. Identified events carry a second rate, so estimate your mix of identified and anonymous events before comparing bills. | From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide. | From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page. |
Evidence: Amplitude: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; PostHog: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Mixpanel: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from Amplitude's public pages (pricing, security or privacy, and docs) as read on Oct 15, 2026. We did not sign up, and no hands-on run is published yet.
We read Amplitude's pricing, security and privacy, trust center and documentation pages on Oct 15, 2026; we did not sign up for this review. The pricing page puts four plans side by side. Free and Plus are self-serve; Growth and Enterprise say "Custom" and route to sales.
Plus prices are not printed as text. They sit in an "Estimate bill" calculator with a slider from 2 to 70 million events and a pay-annually toggle, and we read the figures from it. The page also has a chart comparing Plus with two named competitors; we used only Amplitude's own figures.
The security FAQ lists SOC 2 Type 2, GDPR, HIPAA and CCPA, with reports in a customer trust portal, and the trust center adds a current ISO/IEC 27001 certificate. Amplitude says it can sign a HIPAA Business Associate Agreement; none of the pages we read says which plan that needs. The billing FAQ explains what happens on Free above the limit: an account that exceeds it three times is blocked until it upgrades.
Free covers 2 million events a month with unlimited seats and no card.
vs Mixpanel: Mixpanel and PostHog each include 1 million free events a month.
Plus lists $720 a month on monthly billing, $576 a month billed annually.
vs Mixpanel: Mixpanel lists $1,176 a month; PostHog’s published rates come to $1,080 for 10 million identified events.
Every plan includes unlimited feature flags and session replay, with 10,000 sessions a month on Free and Plus.
The trust center lists both, and every plan can store data in the Frankfurt data center.
vs PostHog: PostHog lists SOC 2 Type II but not ISO 27001.
SSO and project-level permissions are on Growth and Enterprise, which the pricing page lists as Custom.
Workaround: Mixpanel lists SAML SSO on its self-serve Growth plan.
Volume prices appear in the Estimate bill tool rather than as text, and above 70 million events pricing goes through sales.
Free gives 1 year of data access and Plus 2 years; unlimited data access starts on Growth.
Per the billing FAQ, a Free account that exceeds its event limit three times is blocked until it upgrades, and deleted six months after the first block.
Plus is priced by events per month, and the first 2 million are free. On monthly billing the Plus estimator lists $94 for 3 million, $281 for 5 million, $720 for 10 million, $1,575 for 20 million and $5,865 for 70 million. Paying annually lowers those to $75, $225, $576, $1,260 and $4,692 a month. Plus needs a card.
Growth and Enterprise are custom-priced and add SSO, more session replays, unlimited data access and add-ons priced as a percentage of the plan. The Startup Scholarship gives companies with fewer than 20 employees and under $10M in funding one free year of Growth.
The Export API, available on all plans per the docs, returns raw event data. The docs also describe scheduled exports to Amazon S3, Google Cloud Storage, BigQuery, Snowflake and Redshift without stating which plans include them.
From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first.
| Limit | As recorded |
|---|---|
| Free plan | 2M events/mo, unlimited seats |
| Price for 10M events/mo | $720 monthly, $576 billed annually (Plus) |
| Self-serve prices up to | 70M events/mo |
| Data retention | 1 year (Free), 2 years (Plus) |
| SOC 2 / ISO 27001 | SOC 2 Type II and ISO 27001 |
| EU data storage | Frankfurt data center, every plan |
| HIPAA BAA | Offered; plan not stated |
| SAML SSO | Growth plan (custom price) |
| Warehouse export | S3, Snowflake and others documented; plan not stated |
| Self-hosting | Not listed |
Read from the vendor's public pages on Oct 15, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for Amplitude yet. The access facts above were read from its sign-up and pricing pages on Oct 15, 2026.
We have not published API calls for Amplitude yet.
Amplitude lists 4 plans.
Prices as listed, USD, excluding tax; observed 2026-10-15.
Source: amplitude.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, security and docs pages of three product analytics tools on the same day and scored them on the same six indicators. What each one sells, what 10 million events cost, and who should pick which.
