by PostHogProduct analytics
Open-source product analytics with per-event rates published for every volume, 7 years of data on paid usage and a self-serve HIPAA BAA.
Per-event rates published for every volume, 7 years of data on paid usage, priced warehouse exports and a HIPAA BAA without a sales contract.
PostHog prices each product separately by usage and publishes the rate for every volume tier, with no sales-only ceiling. Paid usage keeps event data for 7 years, batch exports to S3, Snowflake, BigQuery and other warehouses are priced per row, and a HIPAA BAA comes with the $250-a-month Boost package, which you enable in billing. The code is open source under the MIT license for teams that want to host it themselves.
Against 3 other products we reviewed in Product analytics: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | PostHog | Mixpanel | Amplitude | Pendo |
|---|---|---|---|---|
| What you're paying for | Saves engineering timePer-event rates published for every volume, 7 years of data on paid usage, priced warehouse exports and a HIPAA BAA without a sales contract. | Compliance includedSAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001. | Worth the priceThe largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually. | Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA. |
| Overall score | 7.8Best | 7.1 | 6.3 | 3.9 |
| Free option | Free plan | Free plan | Free plan | Free plan |
| Card to start | No card needed | No card needed | No card needed | –Not measured |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $0 | $0 | $0 | –Not measured |
| Pricing model | Usage-based | Tiered | Tiered | Custom quote |
| Pricing page | Public prices | Public prices | Public prices | Prices hidden |
| Free plan | 1M events/mo, unlimited team members | 1M events/mo, unlimited seats | 2M events/mo, unlimited seats | 500 monthly active users; free events not stated |
| Price for 10M events/mo | $1,080 identified, $324.40 anonymous (computed) | $1,176 monthly, $840 billed annually (Growth) | $720 monthly, $576 billed annually (Plus) | Not published; billed by monthly active users |
| Self-serve prices up to | No ceiling; rates listed past 250M events | 20M events/mo | 70M events/mo | No price published |
| Data retention | 1 year (Free), 7 years (paid) | 2 years on every plan | 1 year (Free), 2 years (Plus) | 7 years kept; 1 year visible on Free |
| SOC 2 / ISO 27001 | SOC 2 Type II; ISO 27001 not listed | SOC 2 Type II, ISO 27001 and ISO 27701 | SOC 2 Type II and ISO 27001 | SOC 2 Type 2; ISO 27001 not listed |
| EU data storage | EU cloud in Frankfurt | Every plan, chosen at project creation | Frankfurt data center, every plan | EU environment, chosen by the customer |
| HIPAA BAA | Boost package, $250/mo | Enterprise plan | Offered; plan not stated | Signed with customers; plan not stated |
| SAML SSO | Scale package, $750/mo | Growth plan (self-serve) | Growth plan (custom price) | Included by contract (sales-priced plans) |
| Warehouse export | Batch exports; 1M rows/mo free, then per row | Data Pipelines add-on, fee not listed | S3, Snowflake and others documented; plan not stated | Data Sync paid add-on, price not listed |
| Self-hosting | Open source (MIT), unsupported | Not listed | Not listed | Not listed |
| Bottom line | From its public pages, PostHog is the most transparent on price and the most open with your data, with a self-serve HIPAA BAA. Identified events carry a second rate, so estimate your mix of identified and anonymous events before comparing bills. | From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide. | From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first. | From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page. |
Evidence: PostHog: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Mixpanel: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Amplitude: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from PostHog's public pages (pricing, security or privacy, and docs) as read on Oct 15, 2026. We did not sign up, and no hands-on run is published yet.
We read PostHog's pricing page, its HIPAA, SOC 2, SSO, batch export and self-hosting docs, its trust center and its security handbook on Oct 15, 2026; we did not sign up for this review. The pricing page is built around a free allowance per product that resets monthly: 1 million analytics events, 5,000 session recordings, 1 million feature flag requests and more. The Free plan stops usage at those limits; adding a card moves you to pay-as-you-go, which keeps the same allowance and bills only what goes over it.
Every volume tier has a published rate, and the calculator shows the breakdown. Analytics is billed in two parts: a base rate on every event, plus a person-profile rate on events tied to identified users. The headline rate for identified events ($0.000198 after the first million) is that second part; the base rate is added on top.
Security features come in platform packages: Boost at $250 a month (HIPAA BAA, SSO enforcement, unlimited projects), Scale at $750 (SAML, priority support) and Enterprise at custom pricing. PostHog lists its own SOC 2 Type II report; its trust center does not list ISO 27001.
Per-event prices run from the first free million to above 250 million events, with no sales-only ceiling.
vs Amplitude: Mixpanel’s self-serve prices stop at 20 million events a month; Amplitude Plus at 70 million.
A BAA comes with the Boost package at $250 a month, enabled in billing.
vs Mixpanel: Mixpanel lists BAAs on Enterprise only.
Pay-as-you-go keeps events for 7 years with no storage fee.
vs Amplitude: Amplitude Plus and Mixpanel Growth keep 2 years.
Batch exports to seven destinations have published per-row prices, and the code is MIT-licensed for self-hosting.
Each product can have its own billing limit; on the Free plan, usage stops at the free allowance.
Events tied to identified users add a person-profile rate: by the published rates, 10 million identified events come to $1,080 a month, against $324.40 if all are anonymous.
SAML SSO is in the Scale package; Google, GitHub and GitLab sign-in work on PostHog Cloud without a package.
The trust center lists SOC 2 Type II, GDPR, CCPA and HIPAA, but not ISO 27001.
The MIT-licensed hobby deployment comes without guarantees or paid support, and PostHog recommends its Cloud under a BAA for HIPAA.
Each product is billed on its own usage after a monthly free allowance. Analytics events cost $0.00005 each from 1 to 2 million, $0.0000343 up to 15 million and $0.0000295 up to 50 million, falling to $0.000009 above 250 million. Events from identified users add $0.000198 each from 1 to 2 million, $0.0000697 up to 15 million, falling to $0.000001. By these rates, 10 million events cost $324.40 a month if anonymous or $1,080 if identified (our arithmetic).
Platform packages are monthly add-ons: Boost $250, Scale $750, Enterprise custom. Annual credit purchases from $25,000 get 20% off, rising with size; startups under 2 years old with under $5M raised can get $50,000 in credits.
Batch exports send events and persons to S3, Snowflake, BigQuery, Redshift, Databricks, Postgres or Azure Blob Storage on a schedule, and file download exports return Parquet or JSON Lines through the API. The open-source code can also be self-hosted.
From its public pages, PostHog is the most transparent on price and the most open with your data, with a self-serve HIPAA BAA. Identified events carry a second rate, so estimate your mix of identified and anonymous events before comparing bills.
| Limit | As recorded |
|---|---|
| Free plan | 1M events/mo, unlimited team members |
| Price for 10M events/mo | $1,080 identified, $324.40 anonymous (computed) |
| Self-serve prices up to | No ceiling; rates listed past 250M events |
| Data retention | 1 year (Free), 7 years (paid) |
| SOC 2 / ISO 27001 | SOC 2 Type II; ISO 27001 not listed |
| EU data storage | EU cloud in Frankfurt |
| HIPAA BAA | Boost package, $250/mo |
| SAML SSO | Scale package, $750/mo |
| Warehouse export | Batch exports; 1M rows/mo free, then per row |
| Self-hosting | Open source (MIT), unsupported |
Read from the vendor's public pages on Oct 15, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for PostHog yet. The access facts above were read from its sign-up and pricing pages on Oct 15, 2026.
We have not published API calls for PostHog yet.
PostHog lists 3 plans.
Prices as listed, USD, excluding tax; observed 2026-10-15.
Source: posthog.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, security and docs pages of three product analytics tools on the same day and scored them on the same six indicators. What each one sells, what 10 million events cost, and who should pick which.
