by MixpanelProduct analytics
Product analytics with SAML SSO on its self-serve Growth plan, two years of data on every plan, and SOC 2 Type II and ISO 27001.
SAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001.
Mixpanel puts access controls that are often kept for enterprise contracts on its self-serve Growth plan: SAML-based SSO and SCIM provisioning, alongside warehouse connectors and the Query API. Every plan, including Free, keeps two years of data by default and can store it in the EU. The pricing page prints every Growth price from 1 to 20 million events as text, monthly and annual, and the security overview lists Mixpanel's own SOC 2 Type II, ISO 27001 and ISO 27701.
Against 3 other products we reviewed in Product analytics: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | Mixpanel | PostHog | Amplitude | Pendo |
|---|---|---|---|---|
| What you're paying for | Compliance includedSAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001. | Saves engineering timePer-event rates published for every volume, 7 years of data on paid usage, priced warehouse exports and a HIPAA BAA without a sales contract. | Worth the priceThe largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually. | Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA. |
| Overall score | 7.1 | 7.8Best | 6.3 | 3.9 |
| Free option | Free plan | Free plan | Free plan | Free plan |
| Card to start | No card needed | No card needed | No card needed | –Not measured |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $0 | $0 | $0 | –Not measured |
| Pricing model | Tiered | Usage-based | Tiered | Custom quote |
| Pricing page | Public prices | Public prices | Public prices | Prices hidden |
| Free plan | 1M events/mo, unlimited seats | 1M events/mo, unlimited team members | 2M events/mo, unlimited seats | 500 monthly active users; free events not stated |
| Price for 10M events/mo | $1,176 monthly, $840 billed annually (Growth) | $1,080 identified, $324.40 anonymous (computed) | $720 monthly, $576 billed annually (Plus) | Not published; billed by monthly active users |
| Self-serve prices up to | 20M events/mo | No ceiling; rates listed past 250M events | 70M events/mo | No price published |
| Data retention | 2 years on every plan | 1 year (Free), 7 years (paid) | 1 year (Free), 2 years (Plus) | 7 years kept; 1 year visible on Free |
| SOC 2 / ISO 27001 | SOC 2 Type II, ISO 27001 and ISO 27701 | SOC 2 Type II; ISO 27001 not listed | SOC 2 Type II and ISO 27001 | SOC 2 Type 2; ISO 27001 not listed |
| EU data storage | Every plan, chosen at project creation | EU cloud in Frankfurt | Frankfurt data center, every plan | EU environment, chosen by the customer |
| HIPAA BAA | Enterprise plan | Boost package, $250/mo | Offered; plan not stated | Signed with customers; plan not stated |
| SAML SSO | Growth plan (self-serve) | Scale package, $750/mo | Growth plan (custom price) | Included by contract (sales-priced plans) |
| Warehouse export | Data Pipelines add-on, fee not listed | Batch exports; 1M rows/mo free, then per row | S3, Snowflake and others documented; plan not stated | Data Sync paid add-on, price not listed |
| Self-hosting | Not listed | Open source (MIT), unsupported | Not listed | Not listed |
| Bottom line | From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide. | From its public pages, PostHog is the most transparent on price and the most open with your data, with a self-serve HIPAA BAA. Identified events carry a second rate, so estimate your mix of identified and anonymous events before comparing bills. | From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first. | From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page. |
Evidence: Mixpanel: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; PostHog: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Amplitude: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from Mixpanel's public pages (pricing, security or privacy, and docs) as read on Oct 15, 2026. We did not sign up, and no hands-on run is published yet.
We read Mixpanel's pricing page, security overview, trust center and export documentation on Oct 15, 2026; we did not sign up for this review. The pricing page has three plans: Free, Growth ("Starts at $0") and Enterprise ("Let's chat"). It is the most complete of the three on paper: a plan-by-plan comparison and a written price table for every Growth tier from 1 to 20 million events, on yearly and monthly billing. Above 20 million events a month, it says to contact sales for annual pricing.
The security overview states a native SOC 2 Type II attestation and ISO 27001 and ISO 27701 certification, and the trust center lists the current reports and certificates. EU data residency is available on every plan, with one condition the page spells out: it is chosen when a project is created and is off by default.
The pricing page does not say whether Growth needs a card. Data Pipelines, which exports events to your cloud storage or warehouse, is an add-on for Growth and Enterprise at a fee the page does not list; the docs mention a 30-day free trial.
SAML SSO and SCIM provisioning are listed on Growth, which you can start without a sales call.
vs Amplitude: Amplitude has SSO from its custom-priced Growth plan; PostHog’s SAML comes with the $750/mo Scale package.
Default retention is 2 years on Free, Growth and Enterprise.
vs Amplitude: Amplitude Free and PostHog Free keep 1 year.
The pricing page lists monthly and annual prices for each tier from 1 to 20 million events.
SOC 2 Type II, ISO 27001 and ISO 27701, with EU data residency on every plan.
Growth is $1,176 a month on monthly billing, or $840 a month on an annual plan ($10,080 a year).
Workaround: Annual billing saves $4,032 a year at this volume.
Above 20 million events a month, the page asks you to contact sales for annual pricing.
HIPAA compliance tools, including BAAs, are listed only on Enterprise.
EU data residency is chosen when a project is created; it is not on by default.
Growth is priced by monthly events, with the first 1 million free. On monthly billing the page lists $140 for 1.5 million, $259 for 2 million, $613 for 5 million, $1,176 for 10 million and $2,289 for 20 million; on annual billing the same tiers are $100, $185, $438, $840 and $1,635 a month. Above 20 million events, pricing is an annual contract through sales.
Growth includes 20,000 session replays a month (up to 500,000 with more purchased) and up to 50 active feature flags. Events from warehouse connectors count toward the event limit, and Data Pipelines is a paid add-on whose price is not listed. A Startup Plan gives companies under 5 years old with up to $8M raised their first year free.
The Raw Event Export API returns raw events as JSON lines, and the pricing page lists export API access on every plan. Continuous export to S3, Google Cloud Storage, Azure, BigQuery, Snowflake, Databricks or Redshift uses the Data Pipelines add-on on Growth or Enterprise.
From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide.
| Limit | As recorded |
|---|---|
| Free plan | 1M events/mo, unlimited seats |
| Price for 10M events/mo | $1,176 monthly, $840 billed annually (Growth) |
| Self-serve prices up to | 20M events/mo |
| Data retention | 2 years on every plan |
| SOC 2 / ISO 27001 | SOC 2 Type II, ISO 27001 and ISO 27701 |
| EU data storage | Every plan, chosen at project creation |
| HIPAA BAA | Enterprise plan |
| SAML SSO | Growth plan (self-serve) |
| Warehouse export | Data Pipelines add-on, fee not listed |
| Self-hosting | Not listed |
Read from the vendor's public pages on Oct 15, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for Mixpanel yet. The access facts above were read from its sign-up and pricing pages on Oct 15, 2026.
We have not published API calls for Mixpanel yet.
Mixpanel lists 3 plans.
Prices as listed, USD, excluding tax; observed 2026-10-15.
Source: mixpanel.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, security and docs pages of three product analytics tools on the same day and scored them on the same six indicators. What each one sells, what 10 million events cost, and who should pick which.
