Product analytics · Comparison
Mixpanel vs Pendo
2 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Mixpanel | Pendo |
|---|---|---|
| What you're paying for | Compliance includedSAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001. | Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA. |
| Overall score | 7.1Best | 3.9 |
| Free option | Free plan | Free plan |
| Card to start | No card needed | –Not measured |
| Getting access | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $0 | –Not measured |
| Pricing model | Tiered | Custom quote |
| Pricing page | Public prices | Prices hidden |
| Free plan | 1M events/mo, unlimited seats | 500 monthly active users; free events not stated |
| Price for 10M events/mo | $1,176 monthly, $840 billed annually (Growth) | Not published; billed by monthly active users |
| Self-serve prices up to | 20M events/mo | No price published |
| Data retention | 2 years on every plan | 7 years kept; 1 year visible on Free |
| SOC 2 / ISO 27001 | SOC 2 Type II, ISO 27001 and ISO 27701 | SOC 2 Type 2; ISO 27001 not listed |
| EU data storage | Every plan, chosen at project creation | EU environment, chosen by the customer |
| HIPAA BAA | Enterprise plan | Signed with customers; plan not stated |
| SAML SSO | Growth plan (self-serve) | Included by contract (sales-priced plans) |
| Warehouse export | Data Pipelines add-on, fee not listed | Data Sync paid add-on, price not listed |
| Self-hosting | Not listed | Not listed |
| Bottom line | From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide. | From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page. |
Evidence: Mixpanel: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- MixpanelGrowthFrom $0/moFirst 1M events free; 10M events $1,176/mo, or $840/mo billed annually; up to 20M events
- SAML SSO and SCIM
- Warehouse connectors and Query API
- 20,000 session replays/mo
- Data Pipelines add-on (extra fee)
- PendoBaseRequest pricingCustom MAU volume
- Product analytics
- In-app guides
- Session replay as an add-on
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Mixpanel 2026-10-15, Pendo 2026-10-15.
Which one fits
- If you need to start today without a sales call
- MixpanelSelf-serve sign-up, no card needed; the highest score of the 2 self-serve products here (7.1/10).
- If you want to try it without entering a card
- MixpanelFree plan, no card needed; scored 7.1/10.
- Highest overall score
- Mixpanel7.1/10 (Good). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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