Product analytics · Comparison
Heap vs Pendo
2 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Heap | Pendo |
|---|---|---|
| What you're paying for | Saves engineering timeEvents captured automatically from one snippet, with SAML SSO on every plan, including Free, and four ISO certifications. | Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA. |
| Overall score | 3.7 | 3.9Best |
| Free option | Free plan | Free plan |
| Card to start | –Not measured | –Not measured |
| Getting access | Self-serve | Self-serve |
| Starter priceCheapest paid plan | –Not measured | –Not measured |
| Pricing model | Usage-based | Custom quote |
| Pricing page | Prices hidden | Prices hidden |
| Free plan | 10,000 sessions/mo; free events not stated | 500 monthly active users; free events not stated |
| Price for 10M events/mo | Not published; billed by sessions | Not published; billed by monthly active users |
| Self-serve prices up to | No price published | No price published |
| Data retention | 6 months (Free), 12 months (Growth) | 7 years kept; 1 year visible on Free |
| SOC 2 / ISO 27001 | SOC 2 Type 1 and 2; ISO 27001, 27701, 27017, 27018 | SOC 2 Type 2; ISO 27001 not listed |
| EU data storage | EU data center; region-specific storage on Premier | EU environment, chosen by the customer |
| HIPAA BAA | Offered (2023 blog post); plan not stated | Signed with customers; plan not stated |
| SAML SSO | Every plan, including Free | Included by contract (sales-priced plans) |
| Warehouse export | Heap Connect: Pro add-on, included in Premier | Data Sync paid add-on, price not listed |
| Self-hosting | Not listed | Not listed |
| Bottom line | From its public pages, Heap pairs autocapture with SSO on every plan and four ISO certifications. It publishes no prices and bills by sessions, so expect to install the snippet or talk to sales before you know the cost. | From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page. |
Evidence: Heap: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our Heap review
Checked Oct 15, 2026- Pick Heap when
- You want SAML SSO on the free plan and ISO 27001.
- Pick Pendo when
- You want in-app guides with analytics, or 7 years of data on paid plans.
From our Pendo review
Checked Oct 15, 2026- Pick Pendo when
- You want in-app guides, or 7 years of event data.
- Pick Heap when
- You want SAML SSO on the free plan, or ISO 27001.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- HeapGrowthNot publishedPriced by sessions; estimate shown after you sign up and install the snippet
- Unlimited users and reports
- CSV exports
- 12 months of data history
- Email support
- PendoBaseRequest pricingCustom MAU volume
- Product analytics
- In-app guides
- Session replay as an add-on
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Heap 2026-10-15, Pendo 2026-10-15.
Which one fits
- If you need to start today without a sales call
- PendoSelf-serve sign-up; the highest score of the 2 self-serve products here (3.9/10).
- Highest overall score
- Pendo3.9/10 (Fair). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
More in Product analytics
Add a product
Search by product name or by what it does, such as “email” or “feature flags”. 2 more fit in this comparison.