by HubSpot, Inc.Sales CRM
A free CRM for 2 users that grows into Sales Hub seats: Starter at a $20 list price, Professional with sequences and forecasting at $90 plus onboarding.
A free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools.
The free CRM gives 2 users contacts, companies, deals and a connected Gmail or Outlook inbox with no card, so a small team can start without a budget. Starter, at a $20 list price per seat, adds 15 pipelines, record automations, built-in calling minutes and AI credits; Professional adds sequences, forecasting, full workflows and SSO. The same records serve HubSpot’s marketing, service and revenue products, and the API is on every plan.
Against 3 other products we reviewed in Sales CRM: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | HubSpot Sales Hub | Zoho CRM | Pipedrive | Attio |
|---|---|---|---|---|
| What you're paying for | Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools. | Worth the priceA full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path. | Easy to adoptA visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat. | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. |
| Overall score | 6.8 | 9.1Best | 6.7 | 6.0 |
| Free option | Free plan | Free plan | 14-day free trial | Free plan |
| Card to start | No card needed | No card needed | No card needed | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $20/seat/mo | $14/user/mo | $14/seat/mo | $35/seat/mo |
| Pricing model | Per seat | Per seat | Per seat | Per seat |
| Pricing page | Public prices | Public prices | Public prices | Public prices |
| Billing unit | Per seat per month; HubSpot Credits for AI and agents | Per user per month | Per seat per month; add-ons per company | Per seat per month; workflows and AI draw on workspace credits |
| Free option | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page | Free edition for 3 users; 15-day trial, no card | No free plan; 14-day trial, no card | Free plan for up to 3 seats; 14-day trial of Pro |
| Reference scenario (5 users, annual) | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer | $70/mo on Standard ($14 × 5), computed | $195/mo on Growth ($39 × 5), computed | $175/mo on Plus ($35 × 5), computed |
| Month-to-month price | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment | $20 per user on Standard ($20 / $35 / $50 / $65) | $49 per seat on Growth ($24 / $49 / $79 / $99) | $44 per seat on Plus ($99 on Pro) |
| Sequences | From Professional ($90, plus $1,500 onboarding) | Cadences from Standard: 20 per module | From Growth: 5 sequences per company (25 on Premium) | From Pro ($79) |
| Forecasting and custom objects | Forecasting from Professional; custom objects on Enterprise | Forecasting and 10 custom modules on Standard | Forecast view from Growth; no custom objects listed | No forecasting feature listed; custom objects from Pro |
| SOC 2 / ISO 27001 | Own SOC 2 Type 2; ISO 27001 credited to hosting providers | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) | SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center) | ISO/IEC 27001:2022; no SOC 2 report listed |
| HIPAA BAA | Enterprise, accepted in account settings | HIPAA settings from Standard; BAA template from Zoho legal | Not offered; terms say the services are not designed for HIPAA | Not stated |
| EU data hosting | Germany data center, assigned by sign-up location, every plan | EU data center when signing up from an EU country | EU sign-ups hosted in the EU (Frankfurt, Dublin) | Every workspace, Google Cloud in the EU |
| SSO | SAML from Professional | SAML through Zoho Directory, reached from CRM setup | SAML on every plan | SAML and SCIM on Enterprise |
| API | Every plan, Free included | Every edition; up to 100,000 credits a day on Standard | Every plan; 60,000 API tokens per seat a day on Growth | API, webhooks and MCP server on every plan |
| Data export | Export each object; weekly CRM backups from Starter | Module exports; 2 free full data backups a month on Standard | Export all data for each item type, XLSX or CSV | Workspace export to CSV files on every plan (admins) |
| Bottom line | From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details. | From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating. | From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log. | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. |
Evidence: HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Zoho CRM: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Pipedrive: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from HubSpot Sales Hub's public pages (pricing, security or privacy, and docs) as read on Oct 16, 2026. We did not sign up, and no hands-on run is published yet.
We read HubSpot's Sales Hub pricing page with each plan's billing toggle, the pricing calculator, the Sales Hub and Starter product pages, the product and services catalog with its free-tools and limits pages, the security page and Trust Center, the terms of service, product-specific and sensitive-data terms, knowledge base articles on inbox connection, automations, workflows, quotes, permission sets, SSO, the activity log, data hosting, sensitive data, exports and backups, and the developer usage guidelines on Oct 16, 2026; we did not sign up, start a trial or call the API. The pricing page loads its prices by script; in a browser it showed US dollars.
The pricing page shows Starter at $7 a seat on annual terms and $10 month to month beside a struck-through $20; the Starter page explains this is a limited-time offer for new customers and that Starter is normally $20. Professional is $90 a seat with annual prepay or $100 paid monthly, both with an annual commitment, plus a required $1,500 onboarding fee.
A few points need a question to HubSpot. The Sales Hub page offers a 14-day trial, but does not say which edition or whether a card is needed, and the Starter page suggests the free tools instead of a trial. The SSO article puts SSO on Professional, while the data-center migration article says Enterprise only. Quotes now need a Revenue Hub seat for new customers. The security page credits ISO 27001 to HubSpot's hosting providers, while one marketing page mentions ISO 27001 compliance.
Up to 2 users get contacts, companies, deals and a connected Gmail or Outlook inbox with email logging, with no card.
vs Pipedrive: Salesforce Free Suite also allows 2 users; Pipedrive has no free plan, only a 14-day trial.
Starter lists at $20 a seat and includes 15 pipelines, record automations, 500 calling minutes and 500 AI credits a month.
vs Pipedrive: Pipedrive starts automations on Growth at $39 a seat on annual terms.
The REST API is on every plan, Free included, and accounts get a data center, including Germany, from their sign-up location.
Compared: Salesforce charges $25 per user for the API on Pro Suite.
Extra HubSpot Credits are $10 per pack of 1,000 or $0.01 each pay-as-you-go, with monthly allowances of 500, 3,000 and 5,000 by edition.
Sequences, forecasting, the full workflow editor and SAML SSO are on Professional at $90 a seat on annual terms, plus a required one-time $1,500 onboarding fee.
Workaround: Starter covers pipelines and record automations; the calculator shows the Professional start cost before buying.
Custom objects, custom permission sets and HIPAA sensitive data with a BAA are on Enterprise, which is $150 a seat, sold through sales, with a $3,500 onboarding fee.
For accounts created after Sept. 3, 2025, legacy quotes are not available and quotes need a Revenue Hub Professional or Enterprise seat ($95 or $140 a seat at list).
Workaround: The pricing page offers Revenue Hub at a reduced price to new Sales Hub customers.
The $7 Starter price is a limited-time offer for new customers. The terms let HubSpot raise fees at renewal up to the then-current list price with 30 days’ notice; fees are non-refundable.
Workaround: Budget on the $20 list price, which is what our scenario uses.
HubSpot bills per seat per month. For our scenario, 5 users on Starter cost 5 × $20 = $100 a month at list price (computed), before tax; new customers pay 5 × $7 = $35 a month for now with an annual commitment ($420 a year, as the calculator shows). That covers 15 pipelines, inbox logging, record automations, calling minutes and 500 credits. Sequences and forecasting need Professional: 5 × $90 = $450 a month plus $1,500 onboarding, $6,900 in the first year (calculator), or $575 a month spread over that year (computed). Extra costs: credits at $10 per 1,000, extra calling minutes at $50 per 1,000 on Professional and up, and a Revenue Hub seat for quotes.
Any plan can export each object to a file from its All records view (300 exports per rolling 24 hours), and Starter and Professional can back up CRM data once a week (Enterprise daily); backups leave out associations and activity data. The API is on every plan. When a paid subscription ends, the free tools stay available.
From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details.
| Limit | As recorded |
|---|---|
| Billing unit | Per seat per month; HubSpot Credits for AI and agents |
| Free option | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page |
| Reference scenario (5 users, annual) | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer |
| Month-to-month price | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment |
| Sequences | From Professional ($90, plus $1,500 onboarding) |
| Forecasting and custom objects | Forecasting from Professional; custom objects on Enterprise |
| SOC 2 / ISO 27001 | Own SOC 2 Type 2; ISO 27001 credited to hosting providers |
| HIPAA BAA | Enterprise, accepted in account settings |
| EU data hosting | Germany data center, assigned by sign-up location, every plan |
| SSO | SAML from Professional |
| API | Every plan, Free included |
| Data export | Export each object; weekly CRM backups from Starter |
Read from the vendor's public pages on Oct 16, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for HubSpot Sales Hub yet. The access facts above were read from its sign-up and pricing pages on Oct 16, 2026.
We have not published API calls for HubSpot Sales Hub yet.
HubSpot Sales Hub lists 4 plans. The cheapest paid plan, Starter (list price; $7 limited-time offer for new customers, annual), costs $20/seat/mo.
Prices as listed, USD, excluding tax; observed 2026-10-16.
Source: hubspot.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, trust, legal, help center and developer pages of three sales CRMs on the same day and scored them on the same six indicators. What 5 users with pipelines, email sync and automation cost, where sequences, SSO and HIPAA sit, and who should pick which.
