by Pipedrive OÜSales CRM
A pipeline-first sales CRM with SAML SSO and the API on every plan, and email sync, automations, sequences and forecasts from Growth at $39 a seat.
A visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat.
Pipedrive is built around a kanban pipeline of deals, with unlimited customizable pipelines on every plan, so a sales team can start tracking deals in its first session. Growth, at $39 per seat on annual terms, adds two-way Gmail or Outlook sync, automations, email sequences and revenue forecasts. SAML single sign-on, two-factor enforcement, the API and data export are on every plan, and the account is hosted in the EU for EU sign-ups.
Against 3 other products we reviewed in Sales CRM: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | Pipedrive | Zoho CRM | HubSpot Sales Hub | Attio |
|---|---|---|---|---|
| What you're paying for | Easy to adoptA visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat. | Worth the priceA full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path. | Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools. | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. |
| Overall score | 6.7 | 9.1Best | 6.8 | 6.0 |
| Free option | 14-day free trial | Free plan | Free plan | Free plan |
| Card to start | No card needed | No card needed | No card needed | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $14/seat/mo | $14/user/mo | $20/seat/mo | $35/seat/mo |
| Pricing model | Per seat | Per seat | Per seat | Per seat |
| Pricing page | Public prices | Public prices | Public prices | Public prices |
| Billing unit | Per seat per month; add-ons per company | Per user per month | Per seat per month; HubSpot Credits for AI and agents | Per seat per month; workflows and AI draw on workspace credits |
| Free option | No free plan; 14-day trial, no card | Free edition for 3 users; 15-day trial, no card | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page | Free plan for up to 3 seats; 14-day trial of Pro |
| Reference scenario (5 users, annual) | $195/mo on Growth ($39 × 5), computed | $70/mo on Standard ($14 × 5), computed | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer | $175/mo on Plus ($35 × 5), computed |
| Month-to-month price | $49 per seat on Growth ($24 / $49 / $79 / $99) | $20 per user on Standard ($20 / $35 / $50 / $65) | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment | $44 per seat on Plus ($99 on Pro) |
| Sequences | From Growth: 5 sequences per company (25 on Premium) | Cadences from Standard: 20 per module | From Professional ($90, plus $1,500 onboarding) | From Pro ($79) |
| Forecasting and custom objects | Forecast view from Growth; no custom objects listed | Forecasting and 10 custom modules on Standard | Forecasting from Professional; custom objects on Enterprise | No forecasting feature listed; custom objects from Pro |
| SOC 2 / ISO 27001 | SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center) | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) | Own SOC 2 Type 2; ISO 27001 credited to hosting providers | ISO/IEC 27001:2022; no SOC 2 report listed |
| HIPAA BAA | Not offered; terms say the services are not designed for HIPAA | HIPAA settings from Standard; BAA template from Zoho legal | Enterprise, accepted in account settings | Not stated |
| EU data hosting | EU sign-ups hosted in the EU (Frankfurt, Dublin) | EU data center when signing up from an EU country | Germany data center, assigned by sign-up location, every plan | Every workspace, Google Cloud in the EU |
| SSO | SAML on every plan | SAML through Zoho Directory, reached from CRM setup | SAML from Professional | SAML and SCIM on Enterprise |
| API | Every plan; 60,000 API tokens per seat a day on Growth | Every edition; up to 100,000 credits a day on Standard | Every plan, Free included | API, webhooks and MCP server on every plan |
| Data export | Export all data for each item type, XLSX or CSV | Module exports; 2 free full data backups a month on Standard | Export each object; weekly CRM backups from Starter | Workspace export to CSV files on every plan (admins) |
| Bottom line | From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log. | From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating. | From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details. | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. |
Evidence: Pipedrive: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Zoho CRM: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from Pipedrive's public pages (pricing, security or privacy, and docs) as read on Oct 16, 2026. We did not sign up, and no hands-on run is published yet.
We read Pipedrive's pricing page with its plan comparison and usage limits, the plans article in the Knowledge Base, articles on data security and hosting, SSO, export and calling, the Trust Center, the Terms of Service and the press kit on Oct 16, 2026; we did not sign up, start a trial or call the API. The pricing page refuses plain requests from our location, so we read it in a browser, where it showed US dollars; the Trust Center was read through a fetch from a US location.
The pricing page is clear: four plans with annual and monthly prices, a 14-day trial with no card, and a table of limits per plan (leads and deals, custom fields, reports, automations, sequences, email syncs, permission sets and API tokens). Prices exclude VAT, and the FAQ says implementation is free on plans over $400 a year.
A few points need a question to Pipedrive. The pricing page lists the device history and audit log on Ultimate only, while the plans article lists it on every plan. Add-ons are priced only as "starting from" figures on the pricing page. Some calling articles still use old plan names; the current comparison lists web-to-mobile calls and automatic call logging on every plan.
The plan comparison checks SAML single sign-on, 2FA and 2FA enforcement on Lite through Ultimate, and the SSO article says it is available on all plans.
vs HubSpot Sales Hub: HubSpot Sales Hub starts SSO on Professional; Attio keeps it on Enterprise.
Growth adds two-way email sync, 50 automations, 5 sequences, deal and product revenue forecasts and a forecast view.
vs HubSpot Sales Hub: HubSpot Sales Hub starts sequences and forecasting on Professional at $90 a seat plus onboarding.
The pricing page lists leads and deals, custom fields, reports, automations, sequences, email syncs and daily API tokens for each plan.
The Trust Center lists SOC 2 Type 2 and ISO/IEC 27001:2022, and the security article hosts EU sign-ups in Frankfurt or Dublin.
vs Attio: Attio lists ISO 27001 but no SOC 2 report.
The plan comparison lists custom fields (30 to 500 per company), pipeline-specific and formula fields, but no custom objects.
Workaround: Custom fields on leads, deals, contacts and products cover many extra data needs.
The Terms of Service say the services are not designed to comply with industry-specific regulations such as HIPAA.
Custom permission sets start on Premium ($59 a seat, annual); the pricing page lists the audit log and security alerts on Ultimate ($79).
Workaround: Visibility options and the security dashboard are on every plan.
The terms say all fees are non-refundable, plans renew automatically, and seats can only be reduced before the renewal date.
Workaround: Month-to-month prices are published for every plan.
Pipedrive bills per seat per month; annual terms are up to 42% below monthly. For our scenario, 5 users on Growth cost 5 × $39 = $195 a month on annual terms ($2,340 a year), or 5 × $49 = $245 month to month (computed), before VAT. That covers unlimited pipelines, two-way email sync, 50 automations, 5 sequences, forecasts and the API. Premium ($295 a month for 5, computed) adds custom permission sets, LeadBooster and Smart Docs; Ultimate ($395) adds security alerts and a sandbox. Add-ons are per company: LeadBooster and Smart Docs from $32.50, Campaigns from $13.33, Projects from $16.66 and Web Visitors from $41 a month.
Global admins can export all data for each item type (leads, deals, organizations, people, products, activities, notes and files) as XLSX or CSV from the Export data tab, one item type at a time; the API is on every plan. The terms say data is deleted within 180 days after termination, and an unpaid trial account may be deleted 2 weeks after the trial ends.
From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log.
| Limit | As recorded |
|---|---|
| Billing unit | Per seat per month; add-ons per company |
| Free option | No free plan; 14-day trial, no card |
| Reference scenario (5 users, annual) | $195/mo on Growth ($39 × 5), computed |
| Month-to-month price | $49 per seat on Growth ($24 / $49 / $79 / $99) |
| Sequences | From Growth: 5 sequences per company (25 on Premium) |
| Forecasting and custom objects | Forecast view from Growth; no custom objects listed |
| SOC 2 / ISO 27001 | SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center) |
| HIPAA BAA | Not offered; terms say the services are not designed for HIPAA |
| EU data hosting | EU sign-ups hosted in the EU (Frankfurt, Dublin) |
| SSO | SAML on every plan |
| API | Every plan; 60,000 API tokens per seat a day on Growth |
| Data export | Export all data for each item type, XLSX or CSV |
Read from the vendor's public pages on Oct 16, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for Pipedrive yet. The access facts above were read from its sign-up and pricing pages on Oct 16, 2026.
We have not published API calls for Pipedrive yet.
Pipedrive lists 4 plans. The cheapest paid plan, Lite (billed annually), costs $14/seat/mo.
Prices as listed, USD, excluding tax; observed 2026-10-16.
Source: pipedrive.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, trust, legal, help center and developer pages of three sales CRMs on the same day and scored them on the same six indicators. What 5 users with pipelines, email sync and automation cost, where sequences, SSO and HIPAA sit, and who should pick which.
