by Zoho Corporation Pvt. Ltd.Sales CRM
A full sales CRM from $14 a user on annual terms, with pipelines, workflows, cadences, forecasting and custom modules on Standard and a free edition for 3 users.
A full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path.
Standard, at $14 per user a month on annual terms, covers what a sales team uses every day: up to 5 pipelines, Gmail and Outlook email integration, workflow rules, cadences, sales forecasting, 10 custom modules and built-in calling. The compliance page lists Zoho’s own SOC 2 Type 2 report and ISO/IEC 27001 certificate, HIPAA settings start on Standard with a BAA from Zoho legal, and the data center follows the country chosen at sign-up. A free edition serves up to 3 users.
Against 3 other products we reviewed in Sales CRM: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | Zoho CRM | HubSpot Sales Hub | Pipedrive | Attio |
|---|---|---|---|---|
| What you're paying for | Worth the priceA full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path. | Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools. | Easy to adoptA visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat. | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. |
| Overall score | 9.1Best | 6.8 | 6.7 | 6.0 |
| Free option | Free plan | Free plan | 14-day free trial | Free plan |
| Card to start | No card needed | No card needed | No card needed | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $14/user/mo | $20/seat/mo | $14/seat/mo | $35/seat/mo |
| Pricing model | Per seat | Per seat | Per seat | Per seat |
| Pricing page | Public prices | Public prices | Public prices | Public prices |
| Billing unit | Per user per month | Per seat per month; HubSpot Credits for AI and agents | Per seat per month; add-ons per company | Per seat per month; workflows and AI draw on workspace credits |
| Free option | Free edition for 3 users; 15-day trial, no card | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page | No free plan; 14-day trial, no card | Free plan for up to 3 seats; 14-day trial of Pro |
| Reference scenario (5 users, annual) | $70/mo on Standard ($14 × 5), computed | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer | $195/mo on Growth ($39 × 5), computed | $175/mo on Plus ($35 × 5), computed |
| Month-to-month price | $20 per user on Standard ($20 / $35 / $50 / $65) | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment | $49 per seat on Growth ($24 / $49 / $79 / $99) | $44 per seat on Plus ($99 on Pro) |
| Sequences | Cadences from Standard: 20 per module | From Professional ($90, plus $1,500 onboarding) | From Growth: 5 sequences per company (25 on Premium) | From Pro ($79) |
| Forecasting and custom objects | Forecasting and 10 custom modules on Standard | Forecasting from Professional; custom objects on Enterprise | Forecast view from Growth; no custom objects listed | No forecasting feature listed; custom objects from Pro |
| SOC 2 / ISO 27001 | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) | Own SOC 2 Type 2; ISO 27001 credited to hosting providers | SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center) | ISO/IEC 27001:2022; no SOC 2 report listed |
| HIPAA BAA | HIPAA settings from Standard; BAA template from Zoho legal | Enterprise, accepted in account settings | Not offered; terms say the services are not designed for HIPAA | Not stated |
| EU data hosting | EU data center when signing up from an EU country | Germany data center, assigned by sign-up location, every plan | EU sign-ups hosted in the EU (Frankfurt, Dublin) | Every workspace, Google Cloud in the EU |
| SSO | SAML through Zoho Directory, reached from CRM setup | SAML from Professional | SAML on every plan | SAML and SCIM on Enterprise |
| API | Every edition; up to 100,000 credits a day on Standard | Every plan, Free included | Every plan; 60,000 API tokens per seat a day on Growth | API, webhooks and MCP server on every plan |
| Data export | Module exports; 2 free full data backups a month on Standard | Export each object; weekly CRM backups from Starter | Export all data for each item type, XLSX or CSV | Workspace export to CSV files on every plan (admins) |
| Bottom line | From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating. | From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details. | From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log. | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. |
Evidence: Zoho CRM: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Pipedrive: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from Zoho CRM's public pages (pricing, security or privacy, and docs) as read on Oct 16, 2026. We did not sign up, and no hands-on run is published yet.
We read Zoho CRM's pricing page with its annual and monthly toggle, the complete feature list (last updated May 12, 2026), the older edition comparison page, Zoho's compliance, HIPAA and data center pages, the Zoho Directory pricing page, the branding page and Help articles on the edition guide, profiles, audit logs, security controls, the Zoho Directory integration and HIPAA on Oct 16, 2026; we did not sign up, start a trial or call the API. The pricing page fills in prices by script and showed Zoho's US dollar prices in a browser.
The pricing page and the feature list agree on the main lines: Standard $14, Professional $23, Enterprise $40 and Ultimate $52 per user on annual terms, $20, $35, $50 and $65 month to month, a free edition for 3 users and a 15-day trial with no card. The edition guide in Help says Standard includes multiple pipelines, custom modules, workflows and email integration, and that Professional adds quotes, CPQ and inventory.
Two points need care. An older comparison page, last updated June 4, 2022 and still online, puts custom modules on Enterprise and assignment rules on Professional. The pricing page allows the free edition up to 10 exports, while the feature list says up to 10 exports per day. Single sign-on is configured in Zoho Directory, reached from CRM setup; the CRM pages do not tie it to an edition.
Standard includes up to 5 pipelines, workflow rules, 20 cadences per module, sales forecasting, 10 custom modules and built-in calling.
vs HubSpot Sales Hub: HubSpot Sales Hub starts sequences and forecasting on Professional; Salesforce starts forecasting and custom objects on Pro Suite at $100.
Zoho’s compliance page lists SOC 2 Type 2 and ISO/IEC 27001; HIPAA settings are on Standard and up, with a BAA template requested from Zoho legal.
vs HubSpot Sales Hub: Pipedrive’s terms say it is not designed for HIPAA; HubSpot Sales Hub offers the BAA on Enterprise.
The feature list puts audit logs and 2 free full data backups a month on Standard, with more backups at $12 each; Help says the audit log keeps 60 days by default and can be exported.
vs Pipedrive: Pipedrive’s pricing page lists the audit log on Ultimate.
The free edition covers leads, contacts, accounts, deals and workflow rules for up to 3 users and 5,000 records.
Products, price books, quotes, sales orders, invoices and CPQ start on Professional at $23 per user on annual terms.
Workaround: The 15-day trial and month-to-month prices let a team test Professional before an annual term.
SAML single sign-on is configured in Zoho Directory, which syncs CRM users; Directory has a free version with no limit on Zoho apps, but the CRM pages do not tie SSO to an edition.
The free edition has the default pipeline only, no email integration and 5,000 records; Standard holds 100,000 records.
A comparison page last updated June 4, 2022 puts custom modules on Enterprise, while the pricing page, the May 2026 feature list and the edition guide put them on Standard.
Workaround: Rely on the complete feature list, which carries the newer date.
Zoho bills per user per month. For our scenario, 5 users on Standard cost 5 × $14 = $70 a month on annual terms ($840 a year), or 5 × $20 = $100 month to month (computed), before local taxes. That covers pipelines, email integration, workflows, cadences, forecasting, custom modules, calling and audit logs. Quotes and CPQ need Professional ($115 a month for 5 users, computed); a sandbox and Zia AI need Enterprise ($200). Extra costs: file storage at $4.60 a month per 5 GB, extra data backups at $12 each, and optional paid support plans.
Standard can export module data (up to 200,000 records per module, 100 exports a day) and request 2 free full data backups a month, with more at $12 each; the API is on every edition. We did not find a statement on how long data is kept after cancellation.
From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating.
| Limit | As recorded |
|---|---|
| Billing unit | Per user per month |
| Free option | Free edition for 3 users; 15-day trial, no card |
| Reference scenario (5 users, annual) | $70/mo on Standard ($14 × 5), computed |
| Month-to-month price | $20 per user on Standard ($20 / $35 / $50 / $65) |
| Sequences | Cadences from Standard: 20 per module |
| Forecasting and custom objects | Forecasting and 10 custom modules on Standard |
| SOC 2 / ISO 27001 | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) |
| HIPAA BAA | HIPAA settings from Standard; BAA template from Zoho legal |
| EU data hosting | EU data center when signing up from an EU country |
| SSO | SAML through Zoho Directory, reached from CRM setup |
| API | Every edition; up to 100,000 credits a day on Standard |
| Data export | Module exports; 2 free full data backups a month on Standard |
Read from the vendor's public pages on Oct 16, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for Zoho CRM yet. The access facts above were read from its sign-up and pricing pages on Oct 16, 2026.
We have not published API calls for Zoho CRM yet.
Zoho CRM lists 5 plans. The cheapest paid plan, Standard (billed annually), costs $14/user/mo.
Prices as listed, USD, excluding tax; observed 2026-10-16.
Source: zoho.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, trust, legal, help center and developer pages of three sales CRMs on the same day and scored them on the same six indicators. What 5 users with pipelines, email sync and automation cost, where sequences, SSO and HIPAA sit, and who should pick which.
