Sales CRM · Comparison
Attio vs HubSpot Sales Hub
2 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Attio | HubSpot Sales Hub |
|---|---|---|
| What you're paying for | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. | Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools. |
| Overall score | 6.0 | 6.8Best |
| Free option | Free plan | Free plan |
| Card to start | No card needed | No card needed |
| Getting access | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $35/seat/mo | $20/seat/mo |
| Pricing model | Per seat | Per seat |
| Pricing page | Public prices | Public prices |
| Billing unit | Per seat per month; workflows and AI draw on workspace credits | Per seat per month; HubSpot Credits for AI and agents |
| Free option | Free plan for up to 3 seats; 14-day trial of Pro | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page |
| Reference scenario (5 users, annual) | $175/mo on Plus ($35 × 5), computed | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer |
| Month-to-month price | $44 per seat on Plus ($99 on Pro) | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment |
| Sequences | From Pro ($79) | From Professional ($90, plus $1,500 onboarding) |
| Forecasting and custom objects | No forecasting feature listed; custom objects from Pro | Forecasting from Professional; custom objects on Enterprise |
| SOC 2 / ISO 27001 | ISO/IEC 27001:2022; no SOC 2 report listed | Own SOC 2 Type 2; ISO 27001 credited to hosting providers |
| HIPAA BAA | Not stated | Enterprise, accepted in account settings |
| EU data hosting | Every workspace, Google Cloud in the EU | Germany data center, assigned by sign-up location, every plan |
| SSO | SAML and SCIM on Enterprise | SAML from Professional |
| API | API, webhooks and MCP server on every plan | Every plan, Free included |
| Data export | Workspace export to CSV files on every plan (admins) | Export each object; weekly CRM backups from Starter |
| Bottom line | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. | From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details. |
Evidence: Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our Attio review
Checked Oct 16, 2026- Pick Attio when
- You want workflows on the free plan and a CRM that fills itself from email and calendar.
- Pick HubSpot Sales Hub when
- You want forecasting, quotes, built-in calling and a SOC 2 Type 2 report.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- AttioPlus$35/seat/moBilled annually; $44 month to month; up to 10 seats
- Deals, Users and Workspaces objects
- 1,500 workspace credits a month, more can be bought
- Workspace-wide access controls and private lists
- Log phone calls on records
- HubSpot Sales HubStarter$20/seat/moList price; new customers pay $7 a seat on annual terms or $10 month to month for a limited time
- Up to 15 pipelines
- Record and pipeline automations
- 500 calling minutes and 500 HubSpot Credits a month
- Login and security activity log
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Attio 2026-10-16, HubSpot Sales Hub 2026-10-16.
Which one fits
- If you need to start today without a sales call
- HubSpot Sales HubSelf-serve sign-up, no card needed; the highest score of the 2 self-serve products here (6.8/10).
- If you want to try it without entering a card
- HubSpot Sales HubFree plan, no card needed, and the highest score of the 2 that skip the card (6.8/10).
- Lowest starter price
- HubSpot Sales Hub$20/seat/mo for the Starter (list price; $7 limited-time offer for new customers, annual) plan.
- Highest overall score
- HubSpot Sales Hub6.8/10 (Good). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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