Sales CRM · Comparison
Attio vs Salesforce Sales Cloud
2 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Attio | Salesforce Sales Cloud |
|---|---|---|
| What you're paying for | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. | Saves engineering timeA sales CRM you can shape to your process, with custom objects, quotes and forecasting from Pro Suite, and editions to grow into. |
| Overall score | 6.0Best | 5.7 |
| Free option | Free plan | Free plan |
| Card to start | No card needed | No card needed |
| Getting access | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $35/seat/mo | $25/user/mo |
| Pricing model | Per seat | Per seat |
| Pricing page | Public prices | Public prices |
| Billing unit | Per seat per month; workflows and AI draw on workspace credits | Per user per month; Agentforce usage in Flex Credits |
| Free option | Free plan for up to 3 seats; 14-day trial of Pro | Free Suite for 2 users; 30-day trial of paid editions, no card |
| Reference scenario (5 users, annual) | $175/mo on Plus ($35 × 5), computed | $500/mo on Pro Suite ($100 × 5), computed |
| Month-to-month price | $44 per seat on Plus ($99 on Pro) | Starter Suite only ($25); Pro Suite and up are billed annually |
| Sequences | From Pro ($79) | Sales Engagement add-on, $50 per user/mo billed annually, through sales |
| Forecasting and custom objects | No forecasting feature listed; custom objects from Pro | From Pro Suite ($100); 50 custom objects |
| SOC 2 / ISO 27001 | ISO/IEC 27001:2022; no SOC 2 report listed | SOC 2 reports and ISO/IEC 27001:2022 for Sales Cloud; Starter and ProSuite excluded from both |
| HIPAA BAA | Not stated | Signed with Salesforce through your account representative |
| EU data hosting | Every workspace, Google Cloud in the EU | Hyperforce regions in the EU; EU Operating Zone is a paid offering |
| SSO | SAML and SCIM on Enterprise | SAML federated authentication in all editions (Help) |
| API | API, webhooks and MCP server on every plan | $25 per user/mo add-on on Pro Suite; included from Core |
| Data export | Workspace export to CSV files on every plan (admins) | Full CSV export: every 29 days on Pro Suite, weekly from Core |
| Bottom line | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. | From its public pages, Sales Cloud gives a small team custom objects, quotes and forecasting from Pro Suite and a long ladder of editions. The API, sequences and the dialer cost extra below Core, Pro Suite is annual only, and the Suites sit outside its SOC and ISO scope. |
Evidence: Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Salesforce Sales Cloud: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- AttioPlus$35/seat/moBilled annually; $44 month to month; up to 10 seats
- Deals, Users and Workspaces objects
- 1,500 workspace credits a month, more can be bought
- Workspace-wide access controls and private lists
- Log phone calls on records
- Salesforce Sales CloudStarter Suite$25/user/moBilled monthly or annually; 30-day trial for up to 10 users
- Automatic email and calendar sync (Activity Capture)
- Campaign management and marketing analytics
- No custom objects
- No Flow Builder on the pricing page
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Attio 2026-10-16, Salesforce Sales Cloud 2026-10-16.
Which one fits
- If you need to start today without a sales call
- AttioSelf-serve sign-up, no card needed; the highest score of the 2 self-serve products here (6.0/10).
- If you want to try it without entering a card
- AttioFree plan, no card needed, and the highest score of the 2 that skip the card (6.0/10).
- Lowest starter price
- Salesforce Sales Cloud$25/user/mo for the Starter Suite (billed monthly or annually) plan.
- Highest overall score
- Attio6.0/10 (Good). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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