Product analytics · Comparison

Amplitude vs Pendo vs PostHog

3 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.

Side by side

Amplitude vs Pendo vs PostHog: value, access facts, plan limits and bottom lines
Metric	Amplitude	Pendo	PostHog
What you're paying for	Worth the priceThe largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually.	Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA.	Saves engineering timePer-event rates published for every volume, 7 years of data on paid usage, priced warehouse exports and a HIPAA BAA without a sales contract.
Overall score	6.3	3.9	7.8Best
Free option	Free plan	Free plan	Free plan
Card to start	No card needed	–Not measured	No card needed
Getting access	Self-serve	Self-serve	Self-serve
Starter priceCheapest paid plan	$0	–Not measured	$0
Pricing model	Tiered	Custom quote	Usage-based
Pricing page	Public prices	Prices hidden	Public prices
Free plan	2M events/mo, unlimited seats	500 monthly active users; free events not stated	1M events/mo, unlimited team members
Price for 10M events/mo	$720 monthly, $576 billed annually (Plus)	Not published; billed by monthly active users	$1,080 identified, $324.40 anonymous (computed)
Self-serve prices up to	70M events/mo	No price published	No ceiling; rates listed past 250M events
Data retention	1 year (Free), 2 years (Plus)	7 years kept; 1 year visible on Free	1 year (Free), 7 years (paid)
SOC 2 / ISO 27001	SOC 2 Type II and ISO 27001	SOC 2 Type 2; ISO 27001 not listed	SOC 2 Type II; ISO 27001 not listed
EU data storage	Frankfurt data center, every plan	EU environment, chosen by the customer	EU cloud in Frankfurt
HIPAA BAA	Offered; plan not stated	Signed with customers; plan not stated	Boost package, $250/mo
SAML SSO	Growth plan (custom price)	Included by contract (sales-priced plans)	Scale package, $750/mo
Warehouse export	S3, Snowflake and others documented; plan not stated	Data Sync paid add-on, price not listed	Batch exports; 1M rows/mo free, then per row
Self-hosting	Not listed	Not listed	Open source (MIT), unsupported
Bottom line	From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first.	From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page.	From its public pages, PostHog is the most transparent on price and the most open with your data, with a self-serve HIPAA BAA. Identified events carry a second rate, so estimate your mix of identified and anonymous events before comparing bills.

Evidence: Amplitude: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; PostHog: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

When to pick each

In the words of each review, with the date its facts were checked.

From our Amplitude review
Checked Oct 15, 2026
Pick Amplitude when
You want the lowest listed price at 10 million identified events and an ISO 27001 certificate.
Pick PostHog when
You want published rates at every volume, a self-serve HIPAA BAA, priced warehouse exports or self-hosting.
From our Pendo review
Checked Oct 15, 2026
Pick Pendo when
You want in-app guides with analytics, or 7 years of event data.
Pick Amplitude when
You want published prices and a larger free tier: 2 million events a month and 10 million for $720.
From our Pendo review
Checked Oct 15, 2026
Pick Pendo when
You want in-app guides, or Japan or Australia hosting.
Pick PostHog when
You want to compute your bill from published rates, or a HIPAA BAA on a priced self-serve package.
From our PostHog review
Checked Oct 15, 2026
Pick PostHog when
You want published rates past 70 million events, a self-serve HIPAA BAA, 7-year retention or self-hosting.
Pick Amplitude when
You want 2 million free events and the lowest listed price at 10 million identified events ($720 a month).

Entry price

Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.

Amplitude
Plus
From $0/mo
First 2M events free; 10M events $720/mo, or $576/mo billed annually; up to 70M events
- Card required
- 2-year data retention
- 20 behavioral cohorts
- Heatmaps
Pendo
Base
Request pricing
Custom MAU volume
- Product analytics
- In-app guides
- Session replay as an add-on
PostHog
Pay-as-you-go
From $0/mo
First 1M events free, then $0.00005 per event, falling to $0.000009 above 250M; identified events add a person-profile rate
- 6 projects
- 7-year data retention
- Billing limit per product
- Boost package $250/mo (HIPAA BAA)
- Scale package $750/mo (SAML SSO)

Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Amplitude 2026-10-15, Pendo 2026-10-15, PostHog 2026-10-15.

Which one fits

If you need to start today without a sales call: PostHogSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (7.8/10).
If you want to try it without entering a card: PostHogFree plan, no card needed, and the highest score of the 2 that skip the card (7.8/10).
Highest overall score: PostHog7.8/10 (Good). The review shows the score breakdown and the run behind it.

Picked by fixed rules from the table above, not by hand. How we score

Full reviews

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