Amplitude vs Mixpanel vs Pendo

Side by side

Amplitude vs Mixpanel vs Pendo: value, access facts, plan limits and bottom lines

Metric	Amplitude	Mixpanel	Pendo
What you're paying for	Worth the priceThe largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually.	Compliance includedSAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001.	Compliance includedAnalytics and in-app guides in one product, with 7 years of event data on paid plans, an EU environment, SOC 2 Type 2 and a BAA.
Overall score	6.3	7.1Best	3.9
Free option	Free plan	Free plan	Free plan
Card to start	No card needed	No card needed	–Not measured
Getting access	Self-serve	Self-serve	Self-serve
Starter priceCheapest paid plan	$0	$0	–Not measured
Pricing model	Tiered	Tiered	Custom quote
Pricing page	Public prices	Public prices	Prices hidden
Free plan	2M events/mo, unlimited seats	1M events/mo, unlimited seats	500 monthly active users; free events not stated
Price for 10M events/mo	$720 monthly, $576 billed annually (Plus)	$1,176 monthly, $840 billed annually (Growth)	Not published; billed by monthly active users
Self-serve prices up to	70M events/mo	20M events/mo	No price published
Data retention	1 year (Free), 2 years (Plus)	2 years on every plan	7 years kept; 1 year visible on Free
SOC 2 / ISO 27001	SOC 2 Type II and ISO 27001	SOC 2 Type II, ISO 27001 and ISO 27701	SOC 2 Type 2; ISO 27001 not listed
EU data storage	Frankfurt data center, every plan	Every plan, chosen at project creation	EU environment, chosen by the customer
HIPAA BAA	Offered; plan not stated	Enterprise plan	Signed with customers; plan not stated
SAML SSO	Growth plan (custom price)	Growth plan (self-serve)	Included by contract (sales-priced plans)
Warehouse export	S3, Snowflake and others documented; plan not stated	Data Pipelines add-on, fee not listed	Data Sync paid add-on, price not listed
Self-hosting	Not listed	Not listed	Not listed
Bottom line	From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first.	From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide.	From its public pages, Pendo is the option here that adds in-app guides to analytics, with 7 years of data and four hosting regions. Every paid plan is quoted by sales, so its price cannot be compared from the page.

Evidence: Amplitude: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Mixpanel: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Pendo: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

When to pick each

In the words of each review, with the date its facts were checked.

Entry price

Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.

Which one fits

If you need to start today without a sales call

MixpanelSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (7.1/10).

If you want to try it without entering a card

MixpanelFree plan, no card needed, and the highest score of the 2 that skip the card (7.1/10).

Highest overall score

Mixpanel7.1/10 (Good). The review shows the score breakdown and the run behind it.

Picked by fixed rules from the table above, not by hand. How we score

Full reviews

• Amplitude review: plans, prices and access facts
• Mixpanel review: plans, prices and access facts
• Pendo review: plans, prices and access facts