Product analytics · Comparison

Amplitude vs Heap vs Mixpanel

3 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.

Side by side

Amplitude vs Heap vs Mixpanel: value, access facts, plan limits and bottom lines
Metric	Amplitude	Heap	Mixpanel
What you're paying for	Worth the priceThe largest free tier here at 2 million events a month, and the lowest listed price at 10 million: $720 a month, or $576 billed annually.	Saves engineering timeEvents captured automatically from one snippet, with SAML SSO on every plan, including Free, and four ISO certifications.	Compliance includedSAML SSO and SCIM on the self-serve Growth plan, two years of data on every plan, and its own SOC 2 Type II and ISO 27001.
Overall score	6.3	3.7	7.1Best
Free option	Free plan	Free plan	Free plan
Card to start	No card needed	–Not measured	No card needed
Getting access	Self-serve	Self-serve	Self-serve
Starter priceCheapest paid plan	$0	–Not measured	$0
Pricing model	Tiered	Usage-based	Tiered
Pricing page	Public prices	Prices hidden	Public prices
Free plan	2M events/mo, unlimited seats	10,000 sessions/mo; free events not stated	1M events/mo, unlimited seats
Price for 10M events/mo	$720 monthly, $576 billed annually (Plus)	Not published; billed by sessions	$1,176 monthly, $840 billed annually (Growth)
Self-serve prices up to	70M events/mo	No price published	20M events/mo
Data retention	1 year (Free), 2 years (Plus)	6 months (Free), 12 months (Growth)	2 years on every plan
SOC 2 / ISO 27001	SOC 2 Type II and ISO 27001	SOC 2 Type 1 and 2; ISO 27001, 27701, 27017, 27018	SOC 2 Type II, ISO 27001 and ISO 27701
EU data storage	Frankfurt data center, every plan	EU data center; region-specific storage on Premier	Every plan, chosen at project creation
HIPAA BAA	Offered; plan not stated	Offered (2023 blog post); plan not stated	Enterprise plan
SAML SSO	Growth plan (custom price)	Every plan, including Free	Growth plan (self-serve)
Warehouse export	S3, Snowflake and others documented; plan not stated	Heap Connect: Pro add-on, included in Premier	Data Pipelines add-on, fee not listed
Self-hosting	Not listed	Not listed	Not listed
Bottom line	From its public pages, Amplitude has the largest free tier and the lowest listed price at 10 million events. SSO, longer history and scheduled syncs sit on the custom-priced Growth plan, so check those against your needs first.	From its public pages, Heap pairs autocapture with SSO on every plan and four ISO certifications. It publishes no prices and bills by sessions, so expect to install the snippet or talk to sales before you know the cost.	From its public pages, Mixpanel has the most complete self-serve access controls of the three and the clearest written price table. It has the highest listed price at 10 million events, so compare annual billing before you decide.

Evidence: Amplitude: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Heap: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Mixpanel: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

When to pick each

In the words of each review, with the date its facts were checked.

From our Amplitude review
Checked Oct 15, 2026
Pick Amplitude when
You want the larger free tier and the lower listed price at 10 million events ($720 against $1,176 a month).
Pick Mixpanel when
You need SAML SSO on a self-serve plan, or two years of data on the free plan.
From our Heap review
Checked Oct 15, 2026
Pick Heap when
You want SAML SSO without a sales-priced plan, or events captured without tagging.
Pick Amplitude when
You want published prices: Amplitude lists 10 million events for $720 a month and 2 million free events.
From our Heap review
Checked Oct 15, 2026
Pick Heap when
You want SSO on the free plan and autocapture from one snippet.
Pick Mixpanel when
You want every self-serve price in writing and two years of data on every plan.
From our Mixpanel review
Checked Oct 15, 2026
Pick Mixpanel when
You need SAML SSO without a sales-priced plan, or two years of data on the free plan.
Pick Amplitude when
You want 2 million free events and the lower listed price at 10 million events ($720 against $1,176 a month).

Entry price

Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.

Amplitude
Plus
From $0/mo
First 2M events free; 10M events $720/mo, or $576/mo billed annually; up to 70M events
- Card required
- 2-year data retention
- 20 behavioral cohorts
- Heatmaps
Heap
Growth
Not published
Priced by sessions; estimate shown after you sign up and install the snippet
- Unlimited users and reports
- CSV exports
- 12 months of data history
- Email support
Mixpanel
Growth
From $0/mo
First 1M events free; 10M events $1,176/mo, or $840/mo billed annually; up to 20M events
- SAML SSO and SCIM
- Warehouse connectors and Query API
- 20,000 session replays/mo
- Data Pipelines add-on (extra fee)

Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Amplitude 2026-10-15, Heap 2026-10-15, Mixpanel 2026-10-15.

Which one fits

If you need to start today without a sales call: MixpanelSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (7.1/10).
If you want to try it without entering a card: MixpanelFree plan, no card needed, and the highest score of the 2 that skip the card (7.1/10).
Highest overall score: Mixpanel7.1/10 (Good). The review shows the score breakdown and the run behind it.

Picked by fixed rules from the table above, not by hand. How we score

Full reviews

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