Zapier review

by Zapier, Inc.Workflow automation

An automation platform with 9,000+ app integrations, billed by tasks (successful actions), with a free plan for two-step Zaps and multi-step workflows from $19.99 a month.

Facts checked
  • Free plan
  • Self-serve
  • Tiered
  • Public prices
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What you're paying for

  • Built-in reach (main value)
  • Easy to adopt

Connect more than 9,000 apps in multi-step workflows without code, and pay only for actions that succeed.

Zapier’s value is reach: its directory lists more than 9,000 apps, so most SaaS tools a team already uses can be connected without writing an integration. A Zap is a trigger plus actions, and only successful actions use tasks; triggers, polling and built-in tools such as Filter, Formatter and Paths use none. Professional adds multi-step Zaps, webhooks, Paths, code steps, version history and replay of failed runs, all bought online.

  • The largest app directory in this categoryThe pricing FAQ says Zapier connects to more than 9,000 apps; premium apps are included on every paid plan, and private integrations can be built on its developer platform.Evidence: Pricing page FAQ (2026-10-16)
  • Tasks only for actions that succeedTriggers, polling and built-in tools (Filter, Formatter, Paths, Delay, Looping, Sub-Zap, Digest, Storage, Tables, Forms) use no tasks, and failed actions are not counted.Evidence: Pricing page task FAQ (2026-10-16)
  • Usage can continue past the tierWith pay-per-task on, Zaps keep running past the tier at 1.25× the base task rate on annual plans (2.5× monthly), up to 3× the subscription; with it off, Zaps pause until the next cycle.Evidence: Pricing page, task usage mechanics (2026-10-16)
Best for
Teams that want to connect many different SaaS apps quickly, without code, at a moderate number of actions a month.
Good to know
Price follows actions: 8,000 tasks a month cost $129 a month on Professional (annual), and the audit log and Zap export start on Team.

How Zapier compares

Against 3 other products we reviewed in Workflow automation: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.

Zapier compared with Power Automate, Make, n8n Cloud
MetricZapierPower AutomateMaken8n Cloud
What you're paying forBuilt-in reachConnect more than 9,000 apps in multi-step workflows without code, and pay only for actions that succeed.Compliance includedAutomation inside Microsoft 365, with HIPAA, ISO 27001, EU regions and Entra ID sign-in covered by Microsoft, from $15 per user a month.Worth the priceA visual builder for branching, multi-step scenarios at a low price per action, with an EU data center on every plan.Saves engineering timeWorkflows that mix visual steps with your own code, billed per run rather than per step, with a self-hosted edition as an exit.
Overall score5.48.5Best7.86.6
Free optionFree planFree planFree plan14-day free trial
Card to start–Not measured–Not measured–Not measuredNo card needed
Getting accessSelf-serveSelf-serveSelf-serveSelf-serve
Starter priceCheapest paid plan$19.99/mo$15/user/mo$9/mo$20/mo
Pricing modelTieredPer seatTieredTiered
Pricing pagePublic pricesPublic pricesPublic pricesPublic prices
Billing unitTasks: one per successful action; triggers, polling and built-in tools use nonePer-user licence with a daily request limit; per-flow or per-bot Process licencesCredits: most module actions use one, the trigger included; routers and error handlers noneExecutions: one per run of a whole workflow, whatever its length
Free optionFree plan: 100 tasks a month, two-step Zaps, 1 user; 14-day Professional trial, no cardFree licence: standard connectors, no sharing, 6,000 actions a day; 30-day Premium trialFree plan: 1,000 credits a month, 2 active scenarios; no trial statedNo free cloud plan; 14-day trial (1,000 executions), no card; Community Edition self-hosted
Reference scenario (2,000 runs, annual)$129/mo on Professional, 10K tasks (8,000 tasks needed), computed$15/mo for 1 Premium user (10,000 requests a month needed), computed$9/mo on Core, 10,000 credits (10,000 needed), computed$20/mo on Starter, 2,500 executions (2,000 needed), computed
Month-to-month price$193.50 for Professional 10K tasks; from $29.99 for 750 tasksNot published (paid yearly)$10.59 for Core 10,000 credits ($18.82 Pro, $34.12 Teams)$24 for Starter; $60 for Pro 10,000 executions
Usage past the planPay-per-task at 1.25× the base rate (annual) or 2.5× (monthly), up to 3× the tierPower Platform Requests add-on, $50 a month (licensing FAQ)Extra credits at the plan rate plus 25%, manual or auto-purchaseNot stated for Cloud plans
Code stepsCode by Zapier on every plan; 30 seconds of included runtime per step on ProfessionalC# in custom connectors; PowerShell, Python, JavaScript and .NET scripts in desktop flowsMake Code App (JavaScript or Python) from Core, 2 credits per second of codeJavaScript and Python code steps on every plan
SOC 2 / ISO 27001SOC 2 Type II and SOC 3; ISO 27001 not statedIn scope of Microsoft’s SOC 2 Type 2 and ISO 27001SOC 2 Type II and SOC 3; ISO 27001-certified security programSOC 2 Type 2 and SOC 3; ISO 27001 not stated
HIPAA BAANot offered: Zapier says it cannot sign BAAsIncluded by default through the Microsoft Online Services DPANot statedNot stated
EU data hostingNot offered: data stored on AWS in the United StatesEnvironments in the Europe regionEvery plan: US or EU data center chosen when the organization is createdEvery Cloud plan: Frankfurt, Germany (the only stated region)
SSOSAML on Team in the plan table; Enterprise in the FAQsSign-in through Microsoft Entra IDCompany SSO (OAuth2 or SAML2) on EnterpriseSAML and LDAP on Enterprise (Business is self-hosted only)
Workflow exportZaps as JSON on Team and EnterpriseFlows as .zip packages or Dataverse solutionsScenario blueprints as JSON on every planWorkflows download as JSON on every plan
Self-hostingNoNoNoYes: Community Edition free on GitHub; Business and Enterprise licences
Bottom lineFrom its public pages, Zapier offers the broadest app directory here and a complete builder on Professional, priced per successful action. Costs grow with action volume, data stays in the US, and the audit log and Zap export start on Team.From its public pages, Power Automate brings Microsoft’s compliance file, EU regions and high limits to one $15 per-user licence, plus desktop automation. It is licensed per user and paid yearly, and webhooks and premium connectors need that paid licence.From its public pages, Make is the lowest-cost way to run our scenario, with branching, error handling, code and an EU region from the $9 Core plan. Every module run counts as a credit, and SSO and audit logs are Enterprise features.From its public pages, n8n Cloud has the most predictable per-run price here, with code, AI and webhooks on the $20 Starter plan and a self-hosted edition as an exit. It has no free cloud plan, hosts in Frankfurt only, and keeps SSO and audit logs for Enterprise.

Evidence: Zapier: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Power Automate: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Make: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; n8n Cloud: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

Score

Score breakdown
Pricing clarity
7.0 / 10, Good
scenario plan priced; can be bought online; month-to-month price published; extra usage priced; Enterprise and tiers above 2M tasks priced by sales; the plan table lists SAML SSO on Team; the security page FAQ and the pricing FAQ describe SSO as an Enterprise feature; the plan table caps Team at 25 users; the pricing FAQ says Team allows unlimited users
Free plan and trial
4.0 / 10, Fair
free plan covers about 25 reference runs a month (100 tasks ÷ 4 actions a run), single-action workflows only, webhook trigger not included or not stated, 14-day trial, no card needed
Price for 2,000 runs
3.5 / 10, Fair
$129/mo on Professional (10K tasks), annual terms: 2,000 runs × 4 actions = 8,000 tasks (the trigger uses none), so the 10K-task tier; the 5K tier ($89) plus 3,000 pay-per-task tasks at 1.25× its base rate would be about $156; assumes each action is a standard app action that uses one task (AI steps and some apps can use more)
Workflow building blocks
10.0 / 10, Excellent
9,000 apps listed; branching on the scenario plan; code step on the scenario plan; version history on the scenario plan; retries or error routes on the scenario plan; AI steps on the scenario plan
Compliance and data residency
3.0 / 10, Fair
SOC 2 Type II, HIPAA BAA not listed, EU data storage not listed
Admin, team and exit
4.8 / 10, Fair
SSO on a higher self-serve plan (Team in the plan table; the FAQs say Enterprise); audit log on a higher self-serve plan (6 months of history on Team, 1 year on Enterprise); team roles on a higher self-serve plan; workflow export on a higher self-serve plan (Zaps as JSON on Team and Enterprise); cloud only; no management API on the scenario plan

Review

Review from public pages

Written from Zapier's public pages (pricing, security or privacy, and docs) as read on Oct 16, 2026. We did not sign up, and no hands-on run is published yet.

What the public pages show

We read Zapier's US pricing page with its plan comparison table, the security and compliance page, the data privacy overview and the help center article on importing and exporting Zaps on Oct 16, 2026; we did not sign up, start the trial or build a Zap for this review. The pricing page is detailed: every task tier from 750 to 2 million is priced on annual and monthly terms, and the pay-per-task rule is spelled out with its multipliers and its 3× ceiling.

A few statements need a question to Zapier. The plan table checks SAML SSO on Team, while the security page FAQ and the pricing FAQ describe single sign-on as an Enterprise feature. The plan table caps Team at 25 users, while the pricing FAQ says Team allows unlimited users. The help center places Zap import and export as JSON on Team and Enterprise. Zapier hosts data on AWS in the United States, says it does not offer EU-only storage, and its data privacy overview says HIPAA-regulated data is not supported and it cannot sign BAAs.

Strengths

  • More than 9,000 apps

    The pricing FAQ counts 9,000+ apps, with premium apps included on every paid plan and a developer platform for private integrations.

    vs Power Automate: Make lists 3,000+ apps and Power Automate more than 1,400 certified connectors.

  • Logic steps cost no tasks

    Triggers, polling, Filter, Formatter, Paths, Delay, Looping and the other built-in tools do not use tasks, so adding logic to a Zap does not add to the bill.

    vs Make: Make counts most modules as credits, including the trigger and tools that transform data.

  • Full building toolkit on Professional

    Professional includes multi-step Zaps, Paths, webhooks, code steps with 30 seconds of runtime, AI by Zapier, version history, autoreplay and custom error settings.

  • Published overage rule

    Pay-per-task keeps Zaps running past the tier at 1.25× the base task rate on annual plans and 2.5× on monthly plans, up to 3× the subscription.

  • Own SOC 2 Type II and SOC 3

    The security page states SOC 2 Type II and SOC 3 reports, audited annually by an independent firm; the SOC 3 report is public and the SOC 2 report is in the Trust Center under NDA.

Things to know

  • Cost rises with every action

    Each successful action is a task, so the scenario’s 8,000 actions need the 10K tier: $129 a month on annual terms or $193.50 month to month.

    Workaround: Filters and Paths use no tasks, so stopping runs early with a filter keeps task use down.

  • US hosting, no HIPAA

    Data is stored on AWS in the United States, the privacy overview says EU-only storage is not supported, and Zapier cannot sign BAAs.

  • Team features start at $69

    Professional is a single-user plan; the shared workspace, the audit log and Zap JSON export start on Team, and the pages disagree on whether SAML SSO is on Team or Enterprise.

    Workaround: Team can be started from the product; confirm SSO with Zapier before buying.

  • Free plan is two-step only

    Free covers 100 tasks a month in Zaps with one trigger and one action, without premium apps or webhooks.

    Workaround: Every new account gets a 14-day Professional trial without a card.

Pricing reality

Zapier bills by task tier. A task is one successful action; triggers, polling and built-in tools do not count. For our scenario, 2,000 runs × 4 actions = 8,000 tasks, which needs Professional’s 10K tier: $129 a month on annual terms or $193.50 month to month. The 5K tier ($89) plus 3,000 pay-per-task tasks at 1.25× its base rate would come to about $156 (our arithmetic). Team starts at $69 for 2,000 tasks and costs $169 at 10K; Enterprise is priced by sales. An MCP tool call uses two tasks, and AI steps can use more than one. Non-profits get 15% off paid plans, excluding pay-per-task charges.

Exit path

On Team and Enterprise, Zaps can be exported as JSON from Settings and imported into another Zapier account; the account owner can export every Zap in the account. The JSON describes Zapier steps, so moving to another platform means rebuilding the workflows. Zap history is kept for the current and previous month (29 to 69 days); Company and Enterprise customers can set a custom retention of 7 to 30 days.

Compared with

  • Pick Zapier when
    You want the largest app directory and logic steps that use no tasks.
    Pick Make when
    You want the same scenario for $9 a month (Core, 10,000 credits, annual) and an EU data center on every plan.
  • Pick Zapier when
    You want a permanent free plan and 9,000+ apps without writing code.
    Pick n8n Cloud when
    You want to pay per workflow run rather than per action ($20 a month for 2,500 executions on Starter, annual) or self-host later.
  • Pick Zapier when
    Your apps are mostly outside Microsoft 365 and you want to start without per-user licences.
    Pick Power Automate when
    Your team works in Microsoft 365 and needs a HIPAA BAA, ISO 27001 and EU environments, at $15 per user a month.

Choose it if

  • You connect many different SaaS apps and want them in one no-code builder.
  • Your workflows have few actions per run, or use filters to stop early.
  • You want to start free and buy any plan up to Team online.

Look elsewhere if

  • You need a HIPAA BAA or EU data hosting.
  • You run thousands of multi-step runs a month on a tight budget.

Bottom line

From its public pages, Zapier offers the broadest app directory here and a complete builder on Professional, priced per successful action. Costs grow with action volume, data stays in the US, and the audit log and Zap export start on Team.

Plan limits at a glance

LimitAs recorded
Billing unitTasks: one per successful action; triggers, polling and built-in tools use none
Free optionFree plan: 100 tasks a month, two-step Zaps, 1 user; 14-day Professional trial, no card
Reference scenario (2,000 runs, annual)$129/mo on Professional, 10K tasks (8,000 tasks needed), computed
Month-to-month price$193.50 for Professional 10K tasks; from $29.99 for 750 tasks
Usage past the planPay-per-task at 1.25× the base rate (annual) or 2.5× (monthly), up to 3× the tier
Code stepsCode by Zapier on every plan; 30 seconds of included runtime per step on Professional
SOC 2 / ISO 27001SOC 2 Type II and SOC 3; ISO 27001 not stated
HIPAA BAANot offered: Zapier says it cannot sign BAAs
EU data hostingNot offered: data stored on AWS in the United States
SSOSAML on Team in the plan table; Enterprise in the FAQs
Workflow exportZaps as JSON on Team and Enterprise
Self-hostingNo

Read from the vendor's public pages on Oct 16, 2026. No hands-on run is published yet. How we check

Zapier lists 4 plans. The cheapest paid plan, Professional, 750 tasks (billed annually), costs $19.99/mo.

  • ZapierFree
    Free
    $0/mo
    100 tasks a month, 1 user
    • Unlimited two-step Zaps, Tables and Forms
    • No premium apps or webhooks
    • Code steps with 1 second of runtime per step
    • Polling every 15 minutes
  • ZapierLowest price
    Professional
    $19.99/mo
    From 750 tasks a month, billed annually; $29.99 month to month. 10K tasks: $129 annual, $193.50 monthly
    • Multi-step Zaps, Paths, webhooks and premium apps
    • Versions, autoreplay and custom error settings
    • AI by Zapier and code steps with 30 seconds of runtime
    • One user
  • Zapier
    Team
    $69/mo
    From 2,000 tasks a month, billed annually; $103.50 month to month; up to 25 users. 10K tasks: $169 annual
    • Shared workspace, shared app connections, folder permissions
    • SAML SSO (plan table)
    • Audit log with 6 months of history
    • Zap import and export as JSON
  • Zapier
    Enterprise
    Contact sales
    • Unlimited users, SCIM, advanced admin permissions
    • Custom data retention
    • Audit log with 1 year of history, log streaming
    • Annual task limits

Prices as listed, USD, excluding tax; observed 2026-10-16.

Source: zapier.com pricing page. Prices change; the observed date above is when our agent read them.

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