Error monitoring · Comparison
BugSnag vs Datadog vs Rollbar vs Sentry
4 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | BugSnag | Datadog | Rollbar | Sentry |
|---|---|---|---|---|
| What you're paying for | Worth the priceUnlimited users and 100,000 errors for $32 a month billed yearly, with performance spans included and an on-premise version for regulated teams. | Saves engineering timeError tracking inside the Datadog platform you may already run: free for errors from APM and RUM, $37.50 a month for 100,000 standalone errors. | Worth the priceUnlimited users on every plan, every price step published, and 100,000 errors with 90-day retention for $40.83 a month billed annually. | Worth the priceUnlimited users and 50,000 errors a month for $26, with SOC 2 Type II, ISO 27001 and EU data storage on every plan. |
| Overall score | 7.9 | 7.2 | 8.6 | 9.2Best |
| Free option | Free plan | 14-day free trial | Free plan | Free plan |
| Card to start | No card needed | No card needed | No card needed | –Not measured |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $20/mo | $25/mo | $7.50/mo | $26/mo |
| Pricing model | Tiered | Usage-based | Tiered | Tiered |
| Pricing page | Public prices | Public prices | Public prices | Public prices |
| Billing units | Events (errors), in steps from 50,000 to 3M | Errors (flat fee to 50,000, then per 1,000) | Occurrences (errors), in steps from 10,000 to 50M | Errors (50,000 in the plan, then per error) |
| Free allowance | 7,500 events/mo, 1 user | None; 14-day trial, no card | 5,000 occurrences/mo, unlimited users | 5,000 errors/mo, 1 user |
| 5 users, 100,000 errors/mo | $32 (Select, 150,000 events, billed yearly) | $37.50 (billed annually) | $40.83 (Essentials, billed annually) | $44.13 (Team, billed annually) |
| Error retention on the entry paid plan | 60 days | 30 days for error samples; issues 1 year after last activity | 90 days (180 on Advanced) | Up to 90 days |
| SOC 2 Type II and ISO 27001 | ISO 27001; SmartBear’s SOC 2 Type 2 scope does not list BugSnag | Both | SOC 2 Type II; ISO 27001 compliance stated | Both |
| HIPAA BAA | Not stated; On-premise for HIPAA environments | Signed for eligible services, incl. Error Tracking | Advanced, from the 4M annual plan | Business plan and up |
| EU data region | Not stated; US data centers | Yes, EU1 site (Germany) | Not stated; primary data center in Iowa | Yes, Frankfurt |
| SAML SSO | Preferred ($33/mo billed yearly) | Listed on Infrastructure Pro and Enterprise | Advanced ($10.83/mo billed annually at 10,000) | Business ($80/mo billed annually) |
| Self-hosted version | Yes, On-premise (Enterprise) | Not stated | Not stated | Yes, under the FSL |
| Bottom line | From its public pages, BugSnag lists the lowest price here for 100,000 errors, with unlimited users and an on-premise option. Its compliance pages are thinner for the SaaS: US hosting, no BAA and no SOC 2 Type 2 scope that names it. | From its public pages, Datadog lists the lowest price here for 100,000 standalone errors and charges nothing extra for errors from its APM and RUM. Plan around the trial-only start and 30-day error samples. | From its public pages, Rollbar is the most transparent here on price, with unlimited users on every plan and 90-day retention on Essentials. Check the missing EU region and the BAA entry point before you choose it. | From its public pages, Sentry is the most complete package here for a team that mainly needs error monitoring: unlimited users, 90-day history and compliance on every plan. SAML SSO and a BAA start on Business. |
Evidence: BugSnag: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Datadog: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Rollbar: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Sentry: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our BugSnag review
Checked Oct 15, 2026- Pick BugSnag when
- You want the lower listed price at 100,000 errors ($32 against $44.13) or a supported on-premise version.
- Pick Sentry when
- You need SOC 2 Type II, EU storage, 90-day history or a BAA on a self-serve plan.
From our BugSnag review
Checked Oct 15, 2026- Pick BugSnag when
- You want the lower listed price at 100,000 errors, performance spans included, or on-premise hosting.
- Pick Rollbar when
- You need SOC 2 Type II, a self-serve BAA, 90-day retention or unlimited users on the free plan.
From our Datadog review
Checked Oct 15, 2026- Pick Datadog when
- You already run Datadog APM or RUM, or want the lowest listed price at 100,000 errors.
- Pick Sentry when
- You want a permanent free plan, 90-day error history on the entry plan or a self-hosted option.
From our Rollbar review
Checked Oct 15, 2026- Pick Rollbar when
- You want unlimited users on the free plan, or a slightly lower price at 100,000 errors ($40.83 against $44.13).
- Pick Sentry when
- You need EU data storage, a BAA on an $80 plan, or a self-hosted version.
From our Rollbar review
Checked Oct 15, 2026- Pick Rollbar when
- You want a permanent free plan and 90-day retention on the entry plan.
- Pick Datadog when
- You already run Datadog APM or RUM, or need an EU site.
From our Rollbar review
Checked Oct 15, 2026- Pick Rollbar when
- You want SOC 2 Type II, a BAA on a self-serve plan, or unlimited users on the free plan.
- Pick BugSnag when
- You want the lowest listed price at 100,000 errors ($32) or an on-premise version.
From our Sentry review
Checked Oct 15, 2026- Pick Sentry when
- You want unlimited users, 90-day error history on the entry plan and a free plan to start.
- Pick Datadog when
- You already run Datadog APM or RUM, where Error Tracking for those errors costs nothing extra.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- BugSnagSelect$20/moBilled yearly at 50,000 events/mo ($23 monthly); 150,000 for $32 ($39 monthly); up to 3M
- Unlimited users
- 1M spans/mo included
- 60-day data retention
- Basic notifications
- DatadogError Tracking$25/moUp to 50,000 errors/mo, billed annually ($36 on-demand)
- $0.25 per 1,000 errors from 50,000 to 100,000 (annual)
- Error samples kept 30 days
- Issues kept 1 year after last activity
- Chat and email support
- RollbarLowest priceEssentials$7.50/moBilled annually at 10,000 occurrences/mo ($9 monthly); 100,000 for $40.83 ($49 monthly); up to 50M
- 90-day data retention
- Overage budgets and on-demand occurrences
- Customizable rate limits
- 4,000 AI credits/mo
- SentryTeam$26/moBilled annually ($29 monthly); 50,000 errors/mo, then from $0.0003625 per error
- Unlimited users
- Up to 90-day lookback
- Google and GitHub SSO
- Spend notifications and a maximum spend threshold
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: BugSnag 2026-10-15, Datadog 2026-10-15, Rollbar 2026-10-15, Sentry 2026-10-15.
Which one fits
- If you need to start today without a sales call
- SentrySelf-serve sign-up; the highest score of the 4 self-serve products here (9.2/10).
- If you want to try it without entering a card
- RollbarFree plan, no card needed, and the highest score of the 2 that skip the card (8.6/10).
- Lowest starter price
- Rollbar$7.50/mo for the Essentials plan.
- Highest overall score
- Sentry9.2/10 (Excellent). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score