by Wix.com Ltd.Website builders
A drag-and-drop website builder with built-in business apps, from $17 a month on yearly billing in the US, with a free plan and a 14-day money-back guarantee.
A drag-and-drop business site with multilingual, bookings, payments and a broad compliance file, on one platform that grows with the plan.
Wix lets a small business build its site from a template or a prompt, then add tools from the same dashboard: a blog, forms, Wix Multilingual, site search, bookings, payments and an online store as the plan grows. Light ($17 a month on yearly billing in the US) covers the custom domain, removes Wix branding and allows 2 collaborators. Wix states its own SOC 2 Type 2, ISO 27001 and PCI DSS Level 1, and its DPA is part of the terms.
Against 3 other products we reviewed in Website builders: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.
| Metric | Wix | WordPress.com | Webflow | Squarespace |
|---|---|---|---|---|
| What you're paying for | Easy to adoptA drag-and-drop business site with multilingual, bookings, payments and a broad compliance file, on one platform that grows with the plan. | Worth the priceA managed WordPress site with plugins and unlimited users for $4 a month billed yearly, with your posts and pages free to leave in WordPress’s own format. | Saves engineering timeDesign-level control, a CMS and managed hosting in one tool, so a marketing site ships without a developer and passes a security review. | Easy to adoptA polished template site that can sell products, services, courses and memberships from the first plan, without adding a store or membership tool. |
| Overall score | 7.2 | 7.9Best | 7.6 | 6.3 |
| Free option | Free plan | Free plan | Free plan | 14-day free trial |
| Card to start | No card needed | No card needed | –Not measured | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $17/site/mo | $4/site/mo | $15/site/mo | $19/site/mo |
| Pricing model | Tiered | Tiered | Tiered | Tiered |
| Pricing page | Public prices | Public prices | Public prices | Public prices |
| Billing unit | Per site; prices vary by country | Per site; yearly, 2-year, 3-year or monthly terms | Per site (Site plan), plus seats on a Workspace plan for teams | Per site; fees on sales by plan |
| Free option | Free plan on a wixsite.com address with Wix ads; 14-day money-back guarantee | Free plan on a WordPress.com address with ads; 14-day refund on annual plans | Free Starter plan on a webflow.io address; 14-day refund on new plans | No free plan; 14-day trial, no card |
| Reference scenario (annual) | $17/mo on Light (US price) | $4/mo on Personal | $25/mo on the Premium site plan | $19/mo on Basic |
| Month-to-month price | Monthly billing offered; price not shown on the plans page | $9 on Personal ($9 / $18 / $40 / $70) | $39 on Premium ($25 on Basic) | $25 on Basic ($25 / $39 / $65 / $139) |
| Free custom domain | Voucher for 1 year with a first yearly plan | For 1 year on annual and multi-year plans | Not included; connect a domain you own | For 1 year on annual plans |
| Second editor | 2 site collaborators on Light, 5 on Core | Unlimited users on every plan | Content-editing seat $15/mo billed yearly; full seat $39 | 2 contributors on Basic, unlimited from Core |
| Multiple languages | Wix Multilingual; 3,000 free auto-translation words | Through a multilingual plugin on Personal and up | Localize add-on from $9/mo billed yearly | Weglot integration: free for 1 language up to 2,000 words |
| Online selling | From Core ($29/mo billed yearly) | Payment buttons from Premium; WooCommerce store from Business | Ecommerce site plans from $29/mo billed yearly, 2% fee on Standard | Every plan; 2% store fee on Basic, 0% from Core |
| SOC 2 / ISO 27001 | SOC 2 Type 2; ISO 27001, 27017, 27018 and 27701; PCI DSS Level 1 | Not stated on the pages we read | SOC 2 Type II; ISO 27001, 27017, 27018 and 42001 | Not stated; PCI-DSS for built-in payments |
| Refund window | 14 days on new plans, yearly or monthly | 14 days on annual plans, 7 days on monthly | 14 days on new Site and Workspace plans, monthly or annual | 14 days on new annual plans; monthly plans not refunded |
| Export | CMS collections and contacts to CSV; blog posts and the site cannot be exported | Posts, pages and comments as XML; full site with a migration plugin | CMS to CSV; HTML/CSS code export on a paid Workspace plan (no CMS content) | WordPress XML of layout pages and one blog; forms to CSV |
| Bottom line | From its public pages, Wix is the most complete all-in-one builder here: multilingual, collaborators and a broad compliance file from Light at $17 a month in the US, with selling from Core. The trade-off is lock-in: the site and its blog cannot be exported. | From its public pages, WordPress.com is the lowest-cost route to a custom-domain site with a blog, at $4 a month billed yearly, with plugins, unlimited users and a portable export. Check the renewal price at checkout, and note that SOC 2 and ISO 27001 are not stated. | From its public pages, Webflow is the designer’s builder here: a full CMS, site search, own SOC 2 Type II and ISO 27001, and a code export path. A blog starts on the $25 Premium plan, and extra editors are paid seats. | From its public pages, Squarespace is the builder that sells from the first plan: products, services and memberships on Basic at $19 a month billed yearly, with fees that fall on higher plans. It states no SOC 2 or ISO 27001, and its export covers only part of a site. |
Evidence: Wix: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; WordPress.com: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Webflow: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Squarespace: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
Review from public pages
Written from Wix's public pages (pricing, security or privacy, and docs) as read on Oct 16, 2026. We did not sign up, and no hands-on run is published yet.
We read Wix's plans page with its comparison table, the trust center security page, the DPA for users, and help center articles on premium plan pricing, building a free site, the free domain voucher, refunds, CMS limits and export, Wix Multilingual, site search, password-protected pages, custom roles, site history, contacts export, site export and blog export on Oct 16, 2026; we did not sign up or publish a site for this review.
Wix sets prices by country. From our location the plans page said its dollar prices were for reference only, so we took the US prices from the page's own price table, which lists Light $17, Core $29, Business $39 and Business Elite $159 a month on yearly billing in the US, and checked them against the Internet Archive copy of the US page from Oct 7, 2026.
The plan table is detailed, but a few things sit elsewhere: the blog, multilingual and site search are separate apps, and the page shows only yearly prices although the refund article confirms monthly plans. The plan table lists 11 extensions for the free domain voucher, while the voucher article lists more than 30.
Wix Multilingual translates the site into other languages with a language menu, names no plan requirement and includes 3,000 free auto-translation words.
vs Squarespace: Webflow, Framer and Squarespace price extra languages as an add-on or a third-party integration.
SOC 2 Type 2, ISO 27001, 27017, 27018 and 27701, PCI DSS Level 1, 2FA and a DPA that is part of the terms; HIPAA compliance on Business.
vs WordPress.com: Squarespace and WordPress.com state neither SOC 2 nor ISO 27001 on the pages we read.
Light includes 2 site collaborators, custom roles can limit what each one does, and the site history shows who changed what and restores older versions.
vs Webflow: Webflow and Framer charge for a second editor seat.
New plans can be cancelled for a full refund within 14 days; domains are excluded.
The help center says a Wix site cannot be hosted elsewhere, blog posts cannot be exported to other platforms and a backup cannot be stored outside Wix.
Workaround: CMS collections and contacts export to CSV, and a site can be duplicated inside your account.
Payments, ecommerce, scheduling and memberships start on Core at $29 a month on yearly billing, with a 4% fee on pricing plans on Core.
The plans page sets prices by location and shows only yearly prices; the final price appears on the purchase page.
Wix bills per site, with prices set by country. In the US, our scenario costs $17 a month on Light billed yearly ($204 a year) before tax, with Wix branding removed, 2 GB of storage, 4 lead-capture forms and 2 collaborators. A first yearly plan includes a voucher for a free domain for one year; it renews at the domain price. Selling, bookings and memberships need Core ($29), and Business ($39) adds automated sales tax and HIPAA compliance. Monthly billing exists, but its price is not on the plans page. Auto-translation beyond 3,000 free words needs paid word credits.
Wix says its sites must run on Wix servers: the site cannot be moved to another host, blog posts cannot be exported and no external backup is offered. CMS collections export to CSV, contacts export to CSV (up to 50,000 at once), and the site history restores older versions. A domain bought elsewhere can stay with its registrar.
From its public pages, Wix is the most complete all-in-one builder here: multilingual, collaborators and a broad compliance file from Light at $17 a month in the US, with selling from Core. The trade-off is lock-in: the site and its blog cannot be exported.
| Limit | As recorded |
|---|---|
| Billing unit | Per site; prices vary by country |
| Free option | Free plan on a wixsite.com address with Wix ads; 14-day money-back guarantee |
| Reference scenario (annual) | $17/mo on Light (US price) |
| Month-to-month price | Monthly billing offered; price not shown on the plans page |
| Free custom domain | Voucher for 1 year with a first yearly plan |
| Second editor | 2 site collaborators on Light, 5 on Core |
| Multiple languages | Wix Multilingual; 3,000 free auto-translation words |
| Online selling | From Core ($29/mo billed yearly) |
| SOC 2 / ISO 27001 | SOC 2 Type 2; ISO 27001, 27017, 27018 and 27701; PCI DSS Level 1 |
| Refund window | 14 days on new plans, yearly or monthly |
| Export | CMS collections and contacts to CSV; blog posts and the site cannot be exported |
Read from the vendor's public pages on Oct 16, 2026. No hands-on run is published yet. How we check
We have not published a sign-up run for Wix yet. The access facts above were read from its sign-up and pricing pages on Oct 16, 2026.
We have not published API calls for Wix yet.
Wix lists 5 plans. The cheapest paid plan, Light (billed yearly, US price), costs $17/site/mo.
Prices as listed, USD, excluding tax; observed 2026-10-16.
Source: wix.com pricing page. Prices change; the observed date above is when our agent read them.
We read the pricing, trust, legal and help center pages of three website builders on the same day and scored them on the same six indicators. What a small business site with a blog costs, where selling, editors and exports sit, and who should pick which.
