Website builders · Comparison
Webflow vs Wix
2 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Webflow | Wix |
|---|---|---|
| What you're paying for | Saves engineering timeDesign-level control, a CMS and managed hosting in one tool, so a marketing site ships without a developer and passes a security review. | Easy to adoptA drag-and-drop business site with multilingual, bookings, payments and a broad compliance file, on one platform that grows with the plan. |
| Overall score | 7.6Best | 7.2 |
| Free option | Free plan | Free plan |
| Card to start | –Not measured | No card needed |
| Getting access | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $15/site/mo | $17/site/mo |
| Pricing model | Tiered | Tiered |
| Pricing page | Public prices | Public prices |
| Billing unit | Per site (Site plan), plus seats on a Workspace plan for teams | Per site; prices vary by country |
| Free option | Free Starter plan on a webflow.io address; 14-day refund on new plans | Free plan on a wixsite.com address with Wix ads; 14-day money-back guarantee |
| Reference scenario (annual) | $25/mo on the Premium site plan | $17/mo on Light (US price) |
| Month-to-month price | $39 on Premium ($25 on Basic) | Monthly billing offered; price not shown on the plans page |
| Free custom domain | Not included; connect a domain you own | Voucher for 1 year with a first yearly plan |
| Second editor | Content-editing seat $15/mo billed yearly; full seat $39 | 2 site collaborators on Light, 5 on Core |
| Multiple languages | Localize add-on from $9/mo billed yearly | Wix Multilingual; 3,000 free auto-translation words |
| Online selling | Ecommerce site plans from $29/mo billed yearly, 2% fee on Standard | From Core ($29/mo billed yearly) |
| SOC 2 / ISO 27001 | SOC 2 Type II; ISO 27001, 27017, 27018 and 42001 | SOC 2 Type 2; ISO 27001, 27017, 27018 and 27701; PCI DSS Level 1 |
| Refund window | 14 days on new Site and Workspace plans, monthly or annual | 14 days on new plans, yearly or monthly |
| Export | CMS to CSV; HTML/CSS code export on a paid Workspace plan (no CMS content) | CMS collections and contacts to CSV; blog posts and the site cannot be exported |
| Bottom line | From its public pages, Webflow is the designer’s builder here: a full CMS, site search, own SOC 2 Type II and ISO 27001, and a code export path. A blog starts on the $25 Premium plan, and extra editors are paid seats. | From its public pages, Wix is the most complete all-in-one builder here: multilingual, collaborators and a broad compliance file from Light at $17 a month in the US, with selling from Core. The trade-off is lock-in: the site and its blog cannot be exported. |
Evidence: Webflow: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Wix: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our Webflow review
Checked Oct 16, 2026- Pick Webflow when
- You want design control, a CSV export of your CMS and a route to host the code elsewhere.
- Pick Wix when
- You want built-in multilingual, bookings and selling, and two collaborators on the entry plan.
From our Wix review
Checked Oct 16, 2026- Pick Wix when
- You want two collaborators, multilingual and business apps without paying for seats or add-ons.
- Pick Webflow when
- You want pixel-level design control and a way to export your site’s code.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- WebflowLowest priceBasic$15/site/moBilled yearly; $25 month to month
- Custom domain, no Webflow badge
- 300 static pages, 10 GB bandwidth
- Unlimited form submissions
- Password protection; no CMS
- WixLight$17/site/moUS price, billed yearly
- Custom domain, free domain for 1 year
- Wix branding removed
- 2 GB storage, 1,500 CMS items
- 2 site collaborators, 4 lead-capture forms
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Webflow 2026-10-16, Wix 2026-10-16.
Which one fits
- If you need to start today without a sales call
- WebflowSelf-serve sign-up; the highest score of the 2 self-serve products here (7.6/10).
- If you want to try it without entering a card
- WixFree plan, no card needed; scored 7.2/10.
- Lowest starter price
- Webflow$15/site/mo for the Basic site plan (billed yearly) plan.
- Highest overall score
- Webflow7.6/10 (Good). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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