Pond5 review

by Pond5 Media Ireland LimitedStock video marketplaces for contributors

A footage-first stock marketplace that pays a flat 30% share per non-exclusive video license, or 40% for exclusive video, with no levels to climb.

Facts checked
  • Free plan
  • No card needed
  • Self-serve
  • Usage-based
  • Public prices
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What you're paying for

  • Built-in reach (main value)
  • Worth the price
  • Easy to adopt

Sell footage to a video-first buyer base at a flat 30% share from the first license, with no levels to climb and nothing to pay to join.

Pond5 is built around footage, and its sell page states "1.5M+ Searches every week" and "1M+ Customers in 185+ countries". Clips can also be sold through subscriptions, resellers, creative software tools and partner deals at the same share, and Pond5 says it expects to distribute some content through Shutterstock, paid through Pond5. Non-exclusive video earns 30% of net license revenue from the first license, and exclusive video earns 40% while still allowing Shutterstock. Dataset licensing adds a 20% share unless you opt out.

  • A footage-first buyer baseThe sell page states "1.5M+ Searches every week", "1M+ Customers in 185+ countries" and "$100M+ Paid out to artists", and About Pond5 says its Global Sales and Research teams have representatives in New York, Los Angeles, London, Madrid, Prague and beyond.Evidence: Sell page (Internet Archive copy of Jul 10, 2026); About Pond5 (2026-10-15)
  • Channels beyond pond5.com at the same shareThe payout overview lists subscription, Global Market (resellers and creative software tools) and Partner earnings at the normal share, and a Nov 5, 2024 help article says Pond5 expects to distribute some content through Shutterstock’s marketplace, paid through Pond5 like its other reseller deals.Evidence: Payout Overview (2026-10-15); help: Will My Content Now Appear on Shutterstock? (Internet Archive copy of Jun 13, 2026)
  • Flat 30% from the first licenseNon-exclusive video earns 30% of net license revenue on every license, with no volume levels or yearly reset. Exclusive video earns 40% from the day you enrol.Evidence: Payout Overview (2026-10-15); Contributor Agreement 3.b (version 2025-01-15, Internet Archive copy of Jul 29, 2025)
  • Bulk tools and per-clip sales dataFootage goes up by web uploader or FTP, metadata can be applied from a CSV file, and the Sales Data tab lists sales, revenue, page views, bin adds and cart adds for each clip.Evidence: Uploading Your Files; Tagging & Pricing Your Files (2026-10-15)
Best for
Videographers who want a flat share from their first sale, sell the same clips on other sites or want an exclusive option that still allows Shutterstock.
Good to know
Pond5 places video in price tiers whose prices are not published, so the price you enter is one input, and no minimum per download is stated.

How Pond5 compares

Against 3 other products we reviewed in Stock video marketplaces for contributors: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.

Pond5 compared with Shutterstock Contributor, Adobe Stock Contributor, Storyblocks Contributor
MetricPond5Shutterstock ContributorAdobe Stock ContributorStoryblocks Contributor
What you're paying forBuilt-in reachSell footage to a video-first buyer base at a flat 30% share from the first license, with no levels to climb and nothing to pay to join.Built-in reachPut your footage in front of Shutterstock’s buyers and partner channels for free, while you keep selling the same clips anywhere else.Built-in reachSell footage on Adobe Stock and inside Adobe’s own apps for one flat 35% share, with the dollar earnings per download published up front.Built-in reachAdd your existing footage to a subscription library of everyday creators and business customers, without giving up the right to sell it elsewhere.
Overall score7.57.7Best6.54.7
Free optionFree planFree planFree planFree plan
Card to startNo card neededNo card neededNo card needed–Not measured
Getting accessSelf-serveSelf-serveSelf-serveApproval wait
Starter priceCheapest paid plan$0$0$0$0
Pricing modelUsage-basedUsage-basedUsage-basedUsage-based
Pricing pagePublic pricesPublic pricesPublic pricesPrices hidden
Video royalty (new non-exclusive seller)30% flat from the first license; no levels15% for the first 10 video licenses a year; 22% average over 100, computed35% flat from the first licenseNot stated as a percentage; a monthly share of a revenue pool, split by downloads
Highest video royalty40% exclusive (video only; Shutterstock still allowed)40% over 25,000 video licenses a year; no exclusive program35%; no levels and no exclusive programNot stated; video is non-exclusive only, with no exclusive rate
Dollar earnings per download publishedNo, a percentage of net license revenueNo, a percentage of the price receivedYes: $2.80 to $8.40 (subscriptions), $22.40 to $28.00 (HD), $56.00 to $70.00 (4K), US pricesNo; the agreement says per-download earnings are not disclosed
Per-download minimumNot stated$0.10 at every levelNot stated for videoNot stated
Payout minimum$25 (fixed; smaller balances roll over)$25 (you can set it up to $2,000)$25$10 on Payoneer; not stated for other methods
How payouts are madeAutomatic, monthly on the 15thAutomatic, monthlyOn request, from 45 days after the first saleAutomatic, monthly on the 15th; you can hold payments
Payout methodsPayPal, Skrill (4% deducted), PayoneerPayoneer, PayPal, Skrill (no bank transfer, wire or check)PayPal, Payoneer (outside the US only), SkrillPayoneer, PayPal, direct deposit, wire, check, eCheck ($0 to $25 fee per payout)
JoiningOpen and free; government ID check before submitting; every file reviewedOpen and free; tax form needed; every file reviewedOpen and free with an Adobe ID; email and phone checks; every file reviewedFree, by application with a portfolio review; under 5% of artist applications accepted
Removing clipsDelete single files any time; batch removal through supportDelete one or many at any timeDelete one at any time; removing more than 100 items or 10% (whichever is greater) in 90 days needs 90 days’ noticeBy request, with 30 days’ notice
AI training use of your clipsDataset licensing at 20% per licensed item; opt-outData licensing at a 20% average share; video opt-outUsed to train Firefly; no opt-out; discretionary yearly bonusCovered by the agreement; AI revenue share at a rate Storyblocks sets; no opt-out described
AI-generated videoNot acceptedNot acceptedAccepted when labelledNot accepted
Bulk upload and metadataFTP and CSV metadata; batch edit and templatesFTPS and CSV metadata; web upload of up to 100 filesCSV metadata; SFTP for qualified accountssFTP and CSV metadata (Shutterstock and Pond5 CSVs accepted); web upload of up to 100 files
Bottom lineFrom its public pages, Pond5 is a free, footage-first marketplace with a flat 30% share, a 40% exclusive option that still allows Shutterstock, and paid, optional dataset licensing. Video prices follow tiers that are not published.From its public pages, Shutterstock Contributor is a free, open, non-exclusive outlet with paid and optional data licensing and automatic monthly payouts. The share starts at 15% and resets every January, and a few pages disagree on payout details.From its public pages, Adobe Stock Contributor pays a flat 35% on video from standard plans, credit packs and on-demand, and publishes the dollar figures per download. Clips also train Firefly with no opt-out, payouts are on request, and rates can change with no notice period.From its public pages, Storyblocks Contributor is an application-only, non-exclusive video library with well-documented payouts and useful bulk tools. Pay is a share of a pool whose size is not published, and the agreement covers AI dataset use with no opt-out described.

Evidence: Pond5: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Shutterstock Contributor: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Adobe Stock Contributor: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Storyblocks Contributor: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

Score

Score breakdown
Royalty for a new seller
6.0 / 10, Good
30% average: flat 30% of net license revenue on every non-exclusive video license, with no volume levels
Earnings clarity
4.0 / 10, Fair
video share stated as a percentage; subscription and pack valuation explained; no minimum per download; the prices of the Standard and Premium video tiers, and how a clip is placed in one, are not published; the Extended License legal guarantee fee is not quantified; the administrative fee on closing an account is not quantified; some pages say you set your own prices, the pricing guide says your video price is one of several factors; the FAQ says exclusive clips may not be on any other marketplace, the program page and agreement allow Shutterstock
Getting paid
8.0 / 10, Excellent
payout minimum $25; paid monthly; PayPal, Skrill, Payoneer; per-clip earnings report
Rights and control
7.0 / 10, Good
non-exclusive video; remove a clip any time; site sets prices; 14 days’ notice of changes
AI and data terms
10.0 / 10, Excellent
paid at a stated rate; opt-out; use disclosed; AI-generated video not accepted
Access and reach
10.0 / 10, Excellent
open sign-up, sold beyond the site, FTP or CSV upload, exclusive option, referral earnings, demand data or briefs

Review

Review from public pages

Written from Pond5's public pages (pricing, security or privacy, and docs) as read on Oct 15, 2026. We did not sign up, and no hands-on run is published yet.

What the public pages show

We read Pond5's contributor portal on Oct 15, 2026: the Payout Overview, the guides on tagging, pricing, uploading and preparing footage, the legal guidelines, the Exclusive Video Artist Program and Referral Program pages, the FAQ, Data & Trends, Shoot Briefs and the news posts on rate and pricing changes. www.pond5.com returned an error to us, so the sell page (Jul 10, 2026), the Contributor Agreement (version 2025-01-15, the latest update named in a help article dated Mar 20, 2026; copy of Jul 29, 2025), the US buyer pricing page (Jul 1, 2026, in USD) and several help articles were read from Internet Archive copies. We did not sign up, upload or log in for this review.

The earnings rules are clear on the main points. The payout overview and the agreement give the same flat rates (30% non-exclusive video, 40% exclusive video, 30% other media, 20% datasets), explain that a subscription download is paid on the price paid for that item, and say payouts go out automatically on the 15th once the balance reaches $25. Dataset use is described, paid and can be switched off under Preferences.

A few points need a question. For video, the pricing guide says the price you enter is one of several factors used to set the list price, and an Aug 2024 news post names the tiers Standard and Premium; their prices are not published, while other pages say you set your own prices. The FAQ defines exclusive content as not on any other marketplace, while the program page and agreement allow Shutterstock, and a 2023 news post still shows older exclusive rates. The Extended License guarantee fee and the account-closing fee are not quantified, and changes to the agreement bind at your next upload or two weeks after notice, whichever is earlier.

Strengths

  • Flat 30% from the first video license

    Non-exclusive video earns 30% of net license revenue on every license, with no download counts to reach and no yearly reset, and the same share applies to subscription, Global Market and Partner sales.

    Compared: Shutterstock starts video at 15% for the first 10 licenses of a year and resets every January 1; iStock pays non-exclusive video 20%, and Adobe Stock a flat 35%.

  • Exclusive at 40% that still allows Shutterstock

    Exclusive video earns 40% from the day you enrol, the same clips may still sell on Shutterstock, and a separate account can hold only the clips you want exclusive.

    Compared: Shutterstock and Adobe Stock have no exclusive program; iStock’s exclusive track pays 25% to 45% on istock.com.

  • Paid dataset licensing you can switch off

    Dataset licenses for computer vision and language model training pay 20% per licensed item, metadata is anonymized, model releases are never shared, and an opt-out sits under Preferences.

    Compared: Adobe Stock uses clips for Firefly with no opt-out; Storyblocks describes no opt-out from its machine learning use.

  • Per-clip data and bulk tools

    The Sales Data tab shows sales, revenue, page views, bin adds and cart adds per clip. FTP upload, CSV metadata, batch edit and metadata templates are documented, and Data & Trends and Shoot Briefs show what buyers search for.

    Compared: iStock’s public pages describe no FTP or CSV upload.

  • Referral earnings on buyers you bring

    You earn 20% of a new buyer’s first purchase and 5% of their purchases for a year, plus 10% more when they buy your own work, and 5% of a referred artist’s sales for a year.

    Compared: No referral program appears on Adobe Stock’s contributor pages, and iStock publishes no referral rate.

Things to know

  • Pond5 sets video list prices through tiers

    For video, the price you enter is one of several factors used to set the list price, in Standard and Premium tiers whose prices are not published, and the agreement lets Pond5 adjust prices. You still set prices for music, SFX, photos and templates.

    Workaround: Ask support how a clip is placed in a tier; the archived US buyer pricing page lists video starting at $39.

  • No stated minimum per download, and deductions come first

    The share is of net license revenue: taxes, refunds, chargebacks, card and currency fees, buyer discounts and an Extended License guarantee fee that is not quantified can come off first. No minimum per download is stated.

    Workaround: The Sales Data tab shows revenue per clip, so you can check what each license paid.

  • Fixed $25 minimum, and Skrill takes 4%

    No page describes holding payouts (the FAQ mentions only an "Enabled Payouts" setting) or raising the $25 minimum, Skrill deducts 4% at each payout, and contributors in Russia and Belarus currently have no payout option.

    Workaround: PayPal and Payoneer have no fee stated on the payout page.

  • Two weeks’ notice of changes, and some pages disagree

    Agreement changes bind at your next upload or two weeks after notice. The FAQ and the program page define exclusive content differently, a 2023 news post shows older exclusive rates, and the account-closing fee is not quantified.

    Workaround: The payout overview and the 2025-01-15 agreement match on rates; ask support in writing about anything else.

Pricing reality

Joining and uploading cost nothing. You earn a fixed share of net license revenue: 30% for non-exclusive video, 40% for exclusive video, 30% for other media and 20% for dataset licenses, with no levels. On the archived US buyer pricing page (Jul 1, 2026, USD), video starts at $39, so a sale at that price pays $11.70 non-exclusive or $15.60 exclusive before deductions. Footage Plus is shown as $199 a month ($19.90 per item for 10 downloads) or $999 a year ($8.32 per item); the payout overview says only that subscription payouts follow the price paid for each item, so if a download is valued at that per-item price it pays about $5.97 or $2.50 at 30% (all computed). Buyer discounts, Partner and dataset licenses at lower prices, the Extended License guarantee fee and Skrill’s 4% can make a sale pay less. US persons earning $10 or more a year need a W-9.

Exit path

Delete single files from the Uploads page at any time, or ask support or [email protected] for batch removal; licenses already sold stay valid, items in a buyer’s cart can be bought for 90 days, and promotional use may continue for a year. You can download a CSV of your uploads’ metadata. On closing, Pond5 may hold amounts owed for 30 days and deduct an administrative fee that is not quantified. Leaving the exclusive program takes 180 days’ written notice.

Compared with

Choose it if

  • You want a flat video share from your first license instead of levels that reset each year.
  • You sell the same clips on other sites, or want an exclusive option that still allows Shutterstock.
  • You want per-clip sales data, FTP upload and CSV metadata.
  • You want to be paid for dataset use of your clips, with the option to opt out.

Look elsewhere if

  • You want full control of your video list prices.
  • You make AI-generated video, which Pond5 does not accept.
  • You need a stated minimum per download or a payout minimum you can change.

Bottom line

From its public pages, Pond5 is a free, footage-first marketplace with a flat 30% share, a 40% exclusive option that still allows Shutterstock, and paid, optional dataset licensing. Video prices follow tiers that are not published.

Plan limits at a glance

LimitAs recorded
Video royalty (new non-exclusive seller)30% flat from the first license; no levels
Highest video royalty40% exclusive (video only; Shutterstock still allowed)
Dollar earnings per download publishedNo, a percentage of net license revenue
Per-download minimumNot stated
Payout minimum$25 (fixed; smaller balances roll over)
How payouts are madeAutomatic, monthly on the 15th
Payout methodsPayPal, Skrill (4% deducted), Payoneer
JoiningOpen and free; government ID check before submitting; every file reviewed
Removing clipsDelete single files any time; batch removal through support
AI training use of your clipsDataset licensing at 20% per licensed item; opt-out
AI-generated videoNot accepted
Bulk upload and metadataFTP and CSV metadata; batch edit and templates

Read from the vendor's public pages on Oct 15, 2026. No hands-on run is published yet. How we check

Pond5 lists 5 plans.

  • Pond5Free
    Contributor account (non-exclusive video)
    $0/mo
    30% of net license revenue per video license
    • Free to join and upload
    • Sell the same clips elsewhere
    • Remove clips any time
    • PayPal, Skrill or Payoneer on the 15th from $25
  • Pond5
    Exclusive Video Artist Program
    $0/mo
    40% of net license revenue per video license; your video (and similar footage) only on Pond5 and Shutterstock
    • Priority curation and support
    • Two-week grace period to remove clips elsewhere
    • Leave with 180 days’ written notice
  • Pond5
    Other media (music, SFX, photos, illustrations, AE templates)
    $0/mo
    30% of net license revenue
    • You set the price for non-video media
  • Pond5
    Dataset Earnings
    $0/mo
    20% revenue share per licensed item
    • Opt-out under Preferences in the contributor account settings
  • Pond5
    Referral earnings
    $0/mo
    20% of a new buyer’s first purchase, 5% for a year, plus 10% when they buy your work; 5% of a referred artist’s sales for a year
    • Up to $500 per referred customer

Prices as listed, USD, excluding tax; observed 2026-10-15.

Source: contributor.pond5.com pricing page. Prices change; the observed date above is when our agent read them.

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