Asana review

by AsanaIssue tracking and project management

Work and project management with unlimited automation rules and free guests from $10.99 per user, billed annually.

Facts checked
  • Free plan
  • Self-serve
  • Per seat
  • Public prices
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What you're paying for

  • Worth the price (main value)
  • Built-in reach

Unlimited automation rules, free guests and timelines on the entry paid plan, at $274.75 a month for 25 people billed annually.

Asana’s Starter plan includes what the other two tools here meter or keep for higher plans: unlimited automation rules and unlimited free guests, alongside timeline and Gantt views, forms and custom fields. It costs $10.99 per user billed annually, $274.75 a month for 25 seats. Every plan lists 100+ free integrations, including Microsoft 365, Google Workspace and Slack, and SOC 2 Type II.

  • Unlimited rules on StarterThe plan table lists unlimited rules and the workflow builder on Starter.Evidence: Pricing page (2026-10-15)
  • Free guests on StarterUnlimited guests can work on projects without counting toward the seat total.Evidence: Pricing page (2026-10-15)
  • Integrations on every plan100+ free integrations, including Microsoft 365, Google Workspace and Slack; Advanced adds Salesforce, Tableau, Power BI and two-way Jira Cloud sync.Evidence: Pricing page (2026-10-15)
Best for
Teams that run cross-functional projects with clients or partners and want automation without a monthly allowance.
Good to know
SAML SSO, SCIM, audit logs, data residency and HIPAA start on Enterprise or Enterprise+.

How Asana compares

Against 3 other products we reviewed in Issue tracking and project management: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.

Asana compared with Jira, ClickUp, Linear
MetricAsanaJiraClickUpLinear
What you're paying forWorth the priceUnlimited automation rules, free guests and timelines on the entry paid plan, at $274.75 a month for 25 people billed annually.Compliance includedIssue tracking with data residency, a self-serve HIPAA BAA and site audit logs on its entry paid plan, at $204.17 a month for 25 people billed annually.Worth the priceTasks, docs, chat and sprints in one workspace, free for unlimited members and $175 a month for 25 people on Unlimited, billed yearly.Worth the priceAn issue tracker built for software teams, free for any number of members up to 250 issues, with SOC 2 Type II, ISO 27001 and EU hosting.
Overall score7.48.7Best8.26.8
Free optionFree planFree planFree planFree plan
Card to start–Not measuredNo card needed–Not measured–Not measured
Getting accessSelf-serveSelf-serveSelf-serveSelf-serve
Starter priceCheapest paid plan$10.99/user/mo$9.70/user/mo$7/user/mo$10/user/mo
Pricing modelPer seatPer seatPer seatPer seat
Pricing pagePublic pricesPublic pricesPublic pricesPublic prices
Free plan2 users, unlimited tasks and projectsUp to 10 users, unlimited work itemsUnlimited members and tasks, 60 MB storageUnlimited members, 2 teams, 250 issues
25 people, billed annually$274.75/mo (Starter, 25 × $10.99)$204.17/mo (Standard, $2,450 a year)$175/mo (Unlimited, 25 × $7)$250/mo (Basic, 25 × $10)
25 people, billed monthly$337.25/mo (25 × $13.49)$242.50/mo (25 × $9.70)$250/mo (25 × $10)Not listed on the pricing page
Automation on the entry paid planUnlimited rules400 steps per user a month500 active rules, 1,000 automation executionsTriage rules from Business
Guests on the entry paid planUnlimited, freeFree, no paid seatGuest seats included (5, plus 2 per paid user); read-only guests unlimitedFrom Business ($16)
SOC 2 Type II and ISO 27001BothBothBothBoth
HIPAA BAAEnterprise+ (opt-in)Self-serve on Standard and PremiumEnterprise (contact sales)On request; HIPAA listed on Enterprise
Data residencyEnterprise add-on or Enterprise+ (Europe, Australia, Japan)Standard and up, 11 locations incl. EUEnterprise (US, EU, Singapore or Australia), no extra chargeEU or US, chosen at workspace creation
SAML SSOEnterpriseAtlassian Guard Standard ($1,100 a year for 16–25 users) or EnterpriseEnterpriseEnterprise
Audit logEnterprise add-on or Enterprise+Site changes on Standard; user activity on EnterpriseEnterprise (60 days of history)Enterprise (last 3 months of events)
Data exportCSV and PDF; full JSON export on Enterprise+Site backup with attachmentsTask data as CSV with attachment linksCSV (no attachment files) and API
Bottom lineFrom its public pages, Asana’s Starter plan includes the most for day-to-day work: unlimited rules, free guests and timelines. Security controls, data residency and HIPAA start on Enterprise or Enterprise+.From its public pages, Jira gives the most here on its entry paid plan: compliance controls, free guests and the lowest listed price for 25 people. Budget for Atlassian Guard if you need SAML SSO.From its public pages, ClickUp lists the lowest price for 25 people here and the most open free plan, with guests on Unlimited. Security and admin controls sit on Enterprise, which keeps its team-control score lower.From its public pages, Linear has the most open free plan here and the simplest seat billing. Its lower score reflects guests, automation rules and team controls that start on Business or Enterprise.

Evidence: Asana: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Jira: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; ClickUp: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Linear: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

Score

Score breakdown
Pricing clarity
9.0 / 10, Excellent
scenario priced on the page; seats sold in tiers or steps
Free tier
7.0 / 10, Good
2 members, no cap on issues or tasks, no automation listed
Price for a team of 25
5.6 / 10, Fair
$274.75/mo on Starter: 25 seats × $10.99, billed annually (pricing page); assumes a seat count of 25, which the FAQ’s steps of 5 allow; 26 people would need 30 seats ($329.70)
Entry paid plan
10.0 / 10, Excellent
free guests, unlimited automation, permissions or private projects, integrations and API
Compliance and data residency
8.0 / 10, Excellent
own SOC 2 Type II, ISO 27001, HIPAA BAA on enterprise terms or by request, data residency on enterprise only
Team and control
5.0 / 10, Fair
SAML SSO on enterprise only; SCIM on enterprise; audit log on enterprise; CSV exports

Review

Review from public pages

Written from Asana's public pages (pricing, security or privacy, and docs) as read on Oct 15, 2026. We did not sign up, and no hands-on run is published yet.

What the public pages show

We read Asana's pricing page, its FAQ and its trust page on Oct 15, 2026; we did not sign up for this review. The US pricing page lists Personal (free, for one or two people), Starter at $10.99 per user a month billed annually ($13.49 monthly), Advanced at $24.99 ($30.49 monthly), and Enterprise and Enterprise+ through sales. The same page viewed from another region showed a limited-time discount for new customers; the prices here are the US list prices without it.

The FAQ explains how seats are sold: one at a time up to 5 users, then in steps of 5 up to 30, 10 up to 100, 25 up to 500 and 50 above that. The plan table is long and clear about gating: unlimited rules, forms, custom fields, timelines and free guests on Starter; portfolios, goals and approvals on Advanced; SAML, SCIM and view-only licences on Enterprise. Audit logs, organization-wide JSON exports and IP allowlisting are part of a Compliance management add-on on Enterprise and included on Enterprise+.

The trust page lists SOC 2 Type 2, SOC 3 and ISO/IEC 27001, 27017, 27018 and 27701, and data residency in Europe, Australia and Japan. The plan table marks HIPAA as opt-in on Enterprise+ only. The FAQ says Asana does not offer refunds and has no on-premises version.

Strengths

  • Unlimited automation on the entry plan

    Starter lists unlimited rules and the workflow builder.

    vs Linear: Jira Standard includes 400 automation steps per user a month; Linear lists triage rules from Business.

  • Free guests on the entry plan

    Unlimited guests on Starter, outside the seat count.

    vs Linear: Linear’s guests start on Business.

  • Broadest certification list

    The trust page lists SOC 2 Type 2, SOC 3 and four ISO/IEC standards (27001, 27017, 27018, 27701).

  • Monthly and annual prices both listed

    Every self-serve plan shows its annual and monthly rate.

Things to know

  • Free plan is for 2 users

    Personal allows 2 users; a team needs Starter.

    Workaround: Starter has no user seat limit.

  • Seats come in steps

    Between 5 and 30 users, seats are added in steps of 5: 25 people fit exactly, 26 need 30 seats.

  • Security controls start on Enterprise

    SAML and SCIM are on Enterprise; audit logs and data residency are add-ons there or part of Enterprise+, and HIPAA is Enterprise+ only.

  • No refunds

    The FAQ says Asana does not offer refunds; a cancelled plan keeps paid features to the end of the period.

Pricing reality

Asana sells seats per user: Starter $10.99 a month billed annually or $13.49 monthly, Advanced $24.99 or $30.49. Seats are added in steps, so the bill follows the seat count you buy, not the exact number of people. Enterprise and Enterprise+ are priced by sales.

For 25 people on Starter, 25 × $10.99 = $274.75 a month billed annually, or 25 × $13.49 = $337.25 monthly. At 26 people the next step is 30 seats, $329.70 a month on annual rates. Guests are free. AI is included with limits: 5 AI requests per user a month up to 50 per account on Starter, with extra requests at $0.50 prepaid or $0.60 pay as you go. Timesheets and budgets are a separate add-on.

Exit path

Every plan can export project data and reports as CSV or PDF. A complete JSON export of the organization (projects, tasks, comments, custom fields) is part of the Compliance management add-on on Enterprise and included on Enterprise+.

Compared with

  • Pick Asana when
    You want unlimited automation rules, and projects that reach beyond engineering.
    Pick Jira when
    You need data residency, a BAA or audit logs on a self-serve plan, or a free plan for up to 10 users.
  • Pick Asana when
    You want free guests and unlimited rules on the cheapest paid plan.
    Pick Linear when
    You want a free plan with unlimited members and billing per person.

Choose it if

  • You want unlimited automation rules on the entry paid plan.
  • You work with clients or partners as guests.
  • You want monthly billing at a listed price.

Look elsewhere if

  • You need SAML SSO, audit logs or data residency without an enterprise contract.
  • You want a free plan for a team of more than 2.

Bottom line

From its public pages, Asana’s Starter plan includes the most for day-to-day work: unlimited rules, free guests and timelines. Security controls, data residency and HIPAA start on Enterprise or Enterprise+.

Plan limits at a glance

LimitAs recorded
Free plan2 users, unlimited tasks and projects
25 people, billed annually$274.75/mo (Starter, 25 × $10.99)
25 people, billed monthly$337.25/mo (25 × $13.49)
Automation on the entry paid planUnlimited rules
Guests on the entry paid planUnlimited, free
SOC 2 Type II and ISO 27001Both
HIPAA BAAEnterprise+ (opt-in)
Data residencyEnterprise add-on or Enterprise+ (Europe, Australia, Japan)
SAML SSOEnterprise
Audit logEnterprise add-on or Enterprise+
Data exportCSV and PDF; full JSON export on Enterprise+

Read from the vendor's public pages on Oct 15, 2026. No hands-on run is published yet. How we check

Asana lists 4 plans. The cheapest paid plan, Starter (billed annually), costs $10.99/user/mo.

  • AsanaFree
    Personal
    $0/mo
    Up to 2 users
    • Unlimited tasks and projects
    • List, board and calendar views
    • 100+ free integrations
    • Unlimited storage, 100 MB per file
  • Asana
    Starter
    $10.99/user/mo
    Billed annually ($13.49 billed monthly); seats added in steps
    • Timeline and Gantt views
    • Unlimited automation rules, forms, custom fields
    • Unlimited free guests
    • Google and Microsoft SSO
  • Asana
    Advanced
    $24.99/user/mo
    Billed annually ($30.49 billed monthly)
    • Portfolios and goals
    • Approvals, proofing and time tracking
    • Salesforce, Tableau and Power BI integrations
    • Two-way sync with Jira Cloud
  • Asana
    Enterprise
    Contact sales
    • SAML and SCIM
    • View-only licences, service accounts
    • Compliance and data residency add-ons
    • 24/7 support, 99.9% uptime SLA

Prices as listed, USD, excluding tax; observed 2026-10-15.

Source: asana.com pricing page. Prices change; the observed date above is when our agent read them.

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