Sales CRM · Comparison
HubSpot Sales Hub vs Pipedrive vs Zoho CRM
3 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | HubSpot Sales Hub | Pipedrive | Zoho CRM |
|---|---|---|---|
| What you're paying for | Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools. | Easy to adoptA visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat. | Worth the priceA full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path. |
| Overall score | 6.8 | 6.7 | 9.1Best |
| Free option | Free plan | 14-day free trial | Free plan |
| Card to start | No card needed | No card needed | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $20/seat/mo | $14/seat/mo | $14/user/mo |
| Pricing model | Per seat | Per seat | Per seat |
| Pricing page | Public prices | Public prices | Public prices |
| Billing unit | Per seat per month; HubSpot Credits for AI and agents | Per seat per month; add-ons per company | Per user per month |
| Free option | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page | No free plan; 14-day trial, no card | Free edition for 3 users; 15-day trial, no card |
| Reference scenario (5 users, annual) | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer | $195/mo on Growth ($39 × 5), computed | $70/mo on Standard ($14 × 5), computed |
| Month-to-month price | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment | $49 per seat on Growth ($24 / $49 / $79 / $99) | $20 per user on Standard ($20 / $35 / $50 / $65) |
| Sequences | From Professional ($90, plus $1,500 onboarding) | From Growth: 5 sequences per company (25 on Premium) | Cadences from Standard: 20 per module |
| Forecasting and custom objects | Forecasting from Professional; custom objects on Enterprise | Forecast view from Growth; no custom objects listed | Forecasting and 10 custom modules on Standard |
| SOC 2 / ISO 27001 | Own SOC 2 Type 2; ISO 27001 credited to hosting providers | SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center) | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) |
| HIPAA BAA | Enterprise, accepted in account settings | Not offered; terms say the services are not designed for HIPAA | HIPAA settings from Standard; BAA template from Zoho legal |
| EU data hosting | Germany data center, assigned by sign-up location, every plan | EU sign-ups hosted in the EU (Frankfurt, Dublin) | EU data center when signing up from an EU country |
| SSO | SAML from Professional | SAML on every plan | SAML through Zoho Directory, reached from CRM setup |
| API | Every plan, Free included | Every plan; 60,000 API tokens per seat a day on Growth | Every edition; up to 100,000 credits a day on Standard |
| Data export | Export each object; weekly CRM backups from Starter | Export all data for each item type, XLSX or CSV | Module exports; 2 free full data backups a month on Standard |
| Bottom line | From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details. | From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log. | From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating. |
Evidence: HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Pipedrive: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Zoho CRM: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our HubSpot Sales Hub review
Checked Oct 16, 2026- Pick HubSpot Sales Hub when
- You want a free plan, built-in calling minutes and a lower 5-user entry cost.
- Pick Pipedrive when
- You want sequences, forecasting and SAML SSO without a $1,500 onboarding fee, from $39 a seat on Growth.
From our HubSpot Sales Hub review
Checked Oct 16, 2026- Pick HubSpot Sales Hub when
- You want 15 pipelines and HubSpot’s marketing and service tools on the same records.
- Pick Zoho CRM when
- You want cadences, forecasting, custom modules and a HIPAA path on a $14 plan.
From our Pipedrive review
Checked Oct 16, 2026- Pick Pipedrive when
- You want sequences, forecasting and SAML SSO without a $1,500 onboarding fee.
- Pick HubSpot Sales Hub when
- You want a free plan for 2 users and a lower 5-user cost ($100 a month on Starter at list, computed).
From our Pipedrive review
Checked Oct 16, 2026- Pick Pipedrive when
- You want SAML SSO set up in the CRM itself and a pipeline-first app with limits listed per plan.
- Pick Zoho CRM when
- You need custom modules, a HIPAA path or a lower 5-user cost ($70 a month on Standard, annual).
From our Zoho CRM review
Checked Oct 16, 2026- Pick Zoho CRM when
- You want cadences, forecasting, custom modules and a HIPAA path on a $14 plan.
- Pick HubSpot Sales Hub when
- You want 15 pipelines, the API from the free plan and HubSpot’s marketing tools on the same records.
From our Zoho CRM review
Checked Oct 16, 2026- Pick Zoho CRM when
- You need custom modules, a HIPAA path or a lower 5-user cost ($70 a month on Standard, annual).
- Pick Pipedrive when
- You want unlimited pipelines and SAML SSO set up in the CRM itself on every plan.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- HubSpot Sales HubStarter$20/seat/moList price; new customers pay $7 a seat on annual terms or $10 month to month for a limited time
- Up to 15 pipelines
- Record and pipeline automations
- 500 calling minutes and 500 HubSpot Credits a month
- Login and security activity log
- PipedriveLite$14/seat/moBilled annually; $24 month to month
- Unlimited customizable pipelines
- Products catalog and data import and export
- SAML SSO and API access
- No automations or two-way email sync
- Zoho CRMStandard$14/user/moBilled annually; $20 month to month
- Up to 5 pipelines, email integration and workflows
- Cadences and sales forecasting
- 10 custom modules and built-in calling
- Audit logs, HIPAA settings, 2 data backups a month
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: HubSpot Sales Hub 2026-10-16, Pipedrive 2026-10-16, Zoho CRM 2026-10-16.
Which one fits
- If you need to start today without a sales call
- Zoho CRMSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (9.1/10).
- If you want to try it without entering a card
- Zoho CRMFree plan, no card needed, and the highest score of the 2 that skip the card (9.1/10).
- Highest overall score
- Zoho CRM9.1/10 (Excellent). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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