Sales CRM · Comparison
Attio vs HubSpot Sales Hub vs Zoho CRM
3 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Attio | HubSpot Sales Hub | Zoho CRM |
|---|---|---|---|
| What you're paying for | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. | Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools. | Worth the priceA full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path. |
| Overall score | 6.0 | 6.8 | 9.1Best |
| Free option | Free plan | Free plan | Free plan |
| Card to start | No card needed | No card needed | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $35/seat/mo | $20/seat/mo | $14/user/mo |
| Pricing model | Per seat | Per seat | Per seat |
| Pricing page | Public prices | Public prices | Public prices |
| Billing unit | Per seat per month; workflows and AI draw on workspace credits | Per seat per month; HubSpot Credits for AI and agents | Per user per month |
| Free option | Free plan for up to 3 seats; 14-day trial of Pro | Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page | Free edition for 3 users; 15-day trial, no card |
| Reference scenario (5 users, annual) | $175/mo on Plus ($35 × 5), computed | $100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer | $70/mo on Standard ($14 × 5), computed |
| Month-to-month price | $44 per seat on Plus ($99 on Pro) | $20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment | $20 per user on Standard ($20 / $35 / $50 / $65) |
| Sequences | From Pro ($79) | From Professional ($90, plus $1,500 onboarding) | Cadences from Standard: 20 per module |
| Forecasting and custom objects | No forecasting feature listed; custom objects from Pro | Forecasting from Professional; custom objects on Enterprise | Forecasting and 10 custom modules on Standard |
| SOC 2 / ISO 27001 | ISO/IEC 27001:2022; no SOC 2 report listed | Own SOC 2 Type 2; ISO 27001 credited to hosting providers | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) |
| HIPAA BAA | Not stated | Enterprise, accepted in account settings | HIPAA settings from Standard; BAA template from Zoho legal |
| EU data hosting | Every workspace, Google Cloud in the EU | Germany data center, assigned by sign-up location, every plan | EU data center when signing up from an EU country |
| SSO | SAML and SCIM on Enterprise | SAML from Professional | SAML through Zoho Directory, reached from CRM setup |
| API | API, webhooks and MCP server on every plan | Every plan, Free included | Every edition; up to 100,000 credits a day on Standard |
| Data export | Workspace export to CSV files on every plan (admins) | Export each object; weekly CRM backups from Starter | Module exports; 2 free full data backups a month on Standard |
| Bottom line | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. | From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details. | From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating. |
Evidence: Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Zoho CRM: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our Attio review
Checked Oct 16, 2026- Pick Attio when
- You want workflows on the free plan and a CRM that fills itself from email and calendar.
- Pick HubSpot Sales Hub when
- You want forecasting, quotes, built-in calling and a SOC 2 Type 2 report.
From our Attio review
Checked Oct 16, 2026- Pick Attio when
- You want automatic enrichment and an API, webhooks and MCP server on every plan.
- Pick Zoho CRM when
- You need forecasting, cadences and custom modules on a $14 plan, SOC 2 or a HIPAA path.
From our HubSpot Sales Hub review
Checked Oct 16, 2026- Pick HubSpot Sales Hub when
- You want 15 pipelines and HubSpot’s marketing and service tools on the same records.
- Pick Zoho CRM when
- You want cadences, forecasting, custom modules and a HIPAA path on a $14 plan.
From our Zoho CRM review
Checked Oct 16, 2026- Pick Zoho CRM when
- You want cadences, forecasting, custom modules and a HIPAA path on a $14 plan.
- Pick HubSpot Sales Hub when
- You want 15 pipelines, the API from the free plan and HubSpot’s marketing tools on the same records.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- AttioPlus$35/seat/moBilled annually; $44 month to month; up to 10 seats
- Deals, Users and Workspaces objects
- 1,500 workspace credits a month, more can be bought
- Workspace-wide access controls and private lists
- Log phone calls on records
- HubSpot Sales HubStarter$20/seat/moList price; new customers pay $7 a seat on annual terms or $10 month to month for a limited time
- Up to 15 pipelines
- Record and pipeline automations
- 500 calling minutes and 500 HubSpot Credits a month
- Login and security activity log
- Zoho CRMStandard$14/user/moBilled annually; $20 month to month
- Up to 5 pipelines, email integration and workflows
- Cadences and sales forecasting
- 10 custom modules and built-in calling
- Audit logs, HIPAA settings, 2 data backups a month
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Attio 2026-10-16, HubSpot Sales Hub 2026-10-16, Zoho CRM 2026-10-16.
Which one fits
- If you need to start today without a sales call
- Zoho CRMSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (9.1/10).
- If you want to try it without entering a card
- Zoho CRMFree plan, no card needed, and the highest score of the 3 that skip the card (9.1/10).
- Lowest starter price
- Zoho CRM$14/user/mo for the Standard (billed annually) plan.
- Highest overall score
- Zoho CRM9.1/10 (Excellent). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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