Sales CRM · Comparison

HubSpot Sales Hub vs Pipedrive vs Salesforce Sales Cloud

3 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.

Side by side

HubSpot Sales Hub vs Pipedrive vs Salesforce Sales Cloud: value, access facts, plan limits and bottom lines
Metric	HubSpot Sales Hub	Pipedrive	Salesforce Sales Cloud
What you're paying for	Worth the priceA free CRM with deals and inbox logging that grows into paid Sales Hub seats, on one platform with HubSpot’s marketing and service tools.	Easy to adoptA visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat.	Saves engineering timeA sales CRM you can shape to your process, with custom objects, quotes and forecasting from Pro Suite, and editions to grow into.
Overall score	6.8Best	6.7	5.7
Free option	Free plan	14-day free trial	Free plan
Card to start	No card needed	No card needed	No card needed
Getting access	Self-serve	Self-serve	Self-serve
Starter priceCheapest paid plan	$20/seat/mo	$14/seat/mo	$25/user/mo
Pricing model	Per seat	Per seat	Per seat
Pricing page	Public prices	Public prices	Public prices
Billing unit	Per seat per month; HubSpot Credits for AI and agents	Per seat per month; add-ons per company	Per user per month; Agentforce usage in Flex Credits
Free option	Free CRM for up to 2 users, no card; 14-day trial on the Sales Hub page	No free plan; 14-day trial, no card	Free Suite for 2 users; 30-day trial of paid editions, no card
Reference scenario (5 users, annual)	$100/mo on Starter at list ($20 × 5), computed; $35/mo at the new-customer offer	$195/mo on Growth ($39 × 5), computed	$500/mo on Pro Suite ($100 × 5), computed
Month-to-month price	$20 per seat on Starter at list ($10 offer); $100 on Professional, annual commitment	$49 per seat on Growth ($24 / $49 / $79 / $99)	Starter Suite only ($25); Pro Suite and up are billed annually
Sequences	From Professional ($90, plus $1,500 onboarding)	From Growth: 5 sequences per company (25 on Premium)	Sales Engagement add-on, $50 per user/mo billed annually, through sales
Forecasting and custom objects	Forecasting from Professional; custom objects on Enterprise	Forecast view from Growth; no custom objects listed	From Pro Suite ($100); 50 custom objects
SOC 2 / ISO 27001	Own SOC 2 Type 2; ISO 27001 credited to hosting providers	SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center)	SOC 2 reports and ISO/IEC 27001:2022 for Sales Cloud; Starter and ProSuite excluded from both
HIPAA BAA	Enterprise, accepted in account settings	Not offered; terms say the services are not designed for HIPAA	Signed with Salesforce through your account representative
EU data hosting	Germany data center, assigned by sign-up location, every plan	EU sign-ups hosted in the EU (Frankfurt, Dublin)	Hyperforce regions in the EU; EU Operating Zone is a paid offering
SSO	SAML from Professional	SAML on every plan	SAML federated authentication in all editions (Help)
API	Every plan, Free included	Every plan; 60,000 API tokens per seat a day on Growth	$25 per user/mo add-on on Pro Suite; included from Core
Data export	Export each object; weekly CRM backups from Starter	Export all data for each item type, XLSX or CSV	Full CSV export: every 29 days on Pro Suite, weekly from Core
Bottom line	From its public pages, HubSpot Sales Hub is the easiest start here: a free CRM, then Starter at a $20 list price with pipelines, automations and calling. Sequences, forecasting and SSO need Professional and its onboarding fee, and a few HubSpot pages disagree on details.	From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log.	From its public pages, Sales Cloud gives a small team custom objects, quotes and forecasting from Pro Suite and a long ladder of editions. The API, sequences and the dialer cost extra below Core, Pro Suite is annual only, and the Suites sit outside its SOC and ISO scope.

Evidence: HubSpot Sales Hub: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Pipedrive: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Salesforce Sales Cloud: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

When to pick each

In the words of each review, with the date its facts were checked.

From our HubSpot Sales Hub review
Checked Oct 16, 2026
Pick HubSpot Sales Hub when
You want a free plan with inbox logging, a lower 5-user cost ($100 a month on Starter at list) and the API on every plan.
Pick Salesforce Sales Cloud when
You want custom objects, quotes and forecasting on a plan bought online, and SSO in every edition.
From our HubSpot Sales Hub review
Checked Oct 16, 2026
Pick HubSpot Sales Hub when
You want a free plan, built-in calling minutes and a lower 5-user entry cost.
Pick Pipedrive when
You want sequences, forecasting and SAML SSO without a $1,500 onboarding fee, from $39 a seat on Growth.
From our Pipedrive review
Checked Oct 16, 2026
Pick Pipedrive when
You want sequences, forecasting and SAML SSO without a $1,500 onboarding fee.
Pick HubSpot Sales Hub when
You want a free plan for 2 users and a lower 5-user cost ($100 a month on Starter at list, computed).
From our Salesforce Sales Cloud review
Checked Oct 16, 2026
Pick Salesforce Sales Cloud when
You want custom objects, quotes and forecasting on a plan bought online, and SSO and an audit trail in every edition.
Pick HubSpot Sales Hub when
You want a free plan with inbox logging and a lower 5-user cost ($100 a month on Starter at list price, computed).
From our Salesforce Sales Cloud review
Checked Oct 16, 2026
Pick Salesforce Sales Cloud when
You need custom objects and quotes without an add-on, and a full CSV export of the org.
Pick Pipedrive when
You want monthly billing, and sequences, forecasting and automations at $39 per seat ($195 a month for 5, annual).

Entry price

Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.

HubSpot Sales HubLowest price
Starter
$20/seat/mo
List price; new customers pay $7 a seat on annual terms or $10 month to month for a limited time
- Up to 15 pipelines
- Record and pipeline automations
- 500 calling minutes and 500 HubSpot Credits a month
- Login and security activity log
Pipedrive
Lite
$14/seat/mo
Billed annually; $24 month to month
- Unlimited customizable pipelines
- Products catalog and data import and export
- SAML SSO and API access
- No automations or two-way email sync
Salesforce Sales Cloud
Starter Suite
$25/user/mo
Billed monthly or annually; 30-day trial for up to 10 users
- Automatic email and calendar sync (Activity Capture)
- Campaign management and marketing analytics
- No custom objects
- No Flow Builder on the pricing page

Prices as listed on each pricing page, in USD per month, excluding tax. Observed: HubSpot Sales Hub 2026-10-16, Pipedrive 2026-10-16, Salesforce Sales Cloud 2026-10-16.

Which one fits

If you need to start today without a sales call: HubSpot Sales HubSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (6.8/10).
If you want to try it without entering a card: HubSpot Sales HubFree plan, no card needed, and the highest score of the 2 that skip the card (6.8/10).
Lowest starter price: Pipedrive$14/seat/mo for the Lite (billed annually) plan.
Highest overall score: HubSpot Sales Hub6.8/10 (Good). The review shows the score breakdown and the run behind it.

Picked by fixed rules from the table above, not by hand. How we score

Full reviews

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