Email marketing and newsletters · Comparison
beehiiv vs Brevo vs Klaviyo vs Mailchimp
4 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | beehiiv | Brevo | Klaviyo | Mailchimp |
|---|---|---|---|---|
| What you're paying for | Built-in reachA newsletter business in one place: website, ad network, paid subscriptions, referrals and recommendations, with unlimited sends on every plan. | Worth the priceEmail marketing, SMS and automation priced by emails sent rather than contacts stored, with servers in the EU and an ISO 27001 certificate. | Saves engineering timeEmail marketing on top of a customer data platform: store and order data drive segments and flows, with SOC 2 Type II, SSO and MFA on paid plans. | Easy to adoptAn all-round email marketing tool with forms, landing pages, automation flows and 300+ integrations, priced by how many contacts you store. |
| Overall score | 6.2 | 7.2 | 7.4Best | 6.9 |
| Free option | Free plan | Free plan | Free plan | Free plan |
| Card to start | No card needed | No card needed | –Not measured | –Not measured |
| Getting access | Self-serve | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $59/mo | $9/mo | $20/mo | $13/mo |
| Pricing model | Tiered | Tiered | Tiered | Tiered |
| Pricing page | Public prices | Public prices | Public prices | Public prices |
| Billing unit | Subscriber tier; unlimited sends | Monthly email volume tier; contacts up to the plan limit | Active profile tier, with a monthly email limit | Contact tier, with a monthly email limit of 10 to 15 times the contacts |
| Free plan | 2,500 subscribers, unlimited sends, welcome email only | 100,000 contacts, 300 emails a day, automation up to 2,000 contacts | 250 active profiles, 500 emails/mo, flows included | 250 contacts, 500 emails/mo (250 a day), no automation flows |
| Reference scenario (5,000 contacts, monthly) | $109/mo on Lite (up to 5,000 subscribers) | $79/mo on Standard ($18 + $61 for 20,001 to 30,000 emails) | $100/mo (3,501 to 5,000 active profiles, 50,000 emails) | $100/mo on Standard (60,000 emails) |
| Annual billing | Up to 20% off ($95/mo for the scenario on Lite) | About 10% off ($853 a year for the scenario, computed) | Not stated on the pricing page | Through sales only (Premium, or Standard with 10,000+ contacts) |
| Automation on the cheapest paid plan | Lite: 10 live custom automations | Starter: limited to 2,000 contacts; unlimited from Standard | Flows on every plan | Essentials: flows of up to 4 steps |
| Users on the scenario plan | 2 seats on Lite; 10 on Pro | 1 user; up to 3 at $12/mo each | Not stated; custom roles on all plans | 5 seats, 4 roles |
| SMS | Not offered | Every plan; credits sold separately by destination | Mobile messages billed by credits; $5 a month on the free plan | Add-on from Essentials in select countries; credits billed separately |
| Paid newsletters | From Lite, 0% take rate (Stripe fees apply) | Not offered | Not offered | Not offered |
| SOC 2 / ISO 27001 | SOC 2 Type 2 (since Jan 22, 2026); ISO 27001 not stated | ISO 27001:2022; SOC 2 not stated | SOC 2 Type II; ISO 27001 and ISO 27017 | SOC 2 reports (type not stated); ISO 27001 |
| Data location | United States (AWS) | Servers in the EU | United States; Germany for new accounts (EU Residency) | United States |
| SSO | Enterprise only | Add-on on Professional (price not published); included on Enterprise | SAML on any paid plan | Enterprise SSO on Premium |
| Contact export | Data exports on every plan | Export button in the account; Export contacts API endpoint | CSV export of lists and segments | CSV export of audiences, segments, tags and groups |
| Bottom line | From its public pages, beehiiv is a newsletter business platform with unlimited sends and monetization from Lite, backed by a SOC 2 Type 2 report. Branding removal starts on Pro and team controls on Enterprise. | From its public pages, Brevo has the lowest price for our scenario and keeps data in the EU, with unlimited automation from Standard. It includes one user on Standard, and SSO and the Professional total need a conversation with sales. | From its public pages, Klaviyo pairs email and SMS with a customer data platform, with flows on the free plan and SOC 2 Type II, SSO and MFA on paid plans. Its user limit is not stated and its pages disagree on EU storage. | From its public pages, Mailchimp is a broad, familiar email marketing tool with landing pages on every plan and seats with roles on Standard. Multi-step automations start on Standard, overage prices are shown only in the account, and data stays in the US. |
Evidence: beehiiv: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Brevo: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Klaviyo: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Mailchimp: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our beehiiv review
Checked Oct 16, 2026- Pick beehiiv when
- You publish a newsletter you want to monetize, with unlimited sends.
- Pick Mailchimp when
- You run marketing for a business and need 5 seats with roles, SMS and store integrations.
From our Brevo review
Checked Oct 16, 2026- Pick Brevo when
- You want EU data storage, billing by emails sent and a lower scenario price ($79 versus $100).
- Pick Mailchimp when
- You need several users with roles on the scenario plan and landing pages on every plan.
From our Brevo review
Checked Oct 16, 2026- Pick Brevo when
- You want data in the EU for every account and a lower scenario price.
- Pick Klaviyo when
- You want SSO on any paid plan, a SOC 2 Type II report and automations on the free plan without a contact cap.
From our Klaviyo review
Checked Oct 16, 2026- Pick Klaviyo when
- You want flows on the free plan, SSO on any paid plan and a SOC 2 Type II report, at the same $100 for 5,000 contacts.
- Pick Mailchimp when
- You want 5 seats with roles stated on the plan and landing pages free on every plan.
From our Klaviyo review
Checked Oct 16, 2026- Pick Klaviyo when
- You want SSO without a sales call and automations on the free plan without a contact cap.
- Pick Brevo when
- You want data stored in the EU for every account and a lower scenario price ($79 on Standard).
From our Mailchimp review
Checked Oct 16, 2026- Pick Mailchimp when
- You want 5 seats with roles, landing pages on every plan and annual or Premium options through sales.
- Pick Klaviyo when
- You want automations on the free plan, SAML SSO on any paid plan and a vendor SOC 2 Type II report, at the same $100 for 5,000 contacts.
From our Mailchimp review
Checked Oct 16, 2026- Pick Mailchimp when
- You need several users and roles on the scenario plan without per-seat add-ons.
- Pick Brevo when
- You want data stored in the EU and a lower scenario price ($79 a month on Standard).
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- beehiivLite$59/mo1,000 subscribers; $49/mo billed yearly; $109/mo ($95 yearly) for up to 5,000 subscribers
- 10 live automations, A/B testing, publish to segments
- Ad network, paid subscriptions (0% take rate), referral program
- Custom domains, 5 custom pages, 3 webhooks
- 2 seats, 3 publications
- BrevoLowest priceStarter$9/mo5,000 emails a month; $39 for 20,001 to 30,000 emails ($9 + $30); about 10% less yearly
- Up to 100,000 emails a month
- Automation limited to 2,000 contacts
- No Brevo logo as a $12/mo add-on
- Single user
- KlaviyoEmail$20/mo251 to 500 active profiles, 5,000 emails a month; $100 for 3,501 to 5,000 profiles (50,000 emails)
- Flows, campaigns, A/B tests and segmentation
- No Klaviyo branding in emails and forms
- SAML SSO, custom roles, required MFA
- Email and chat support
- MailchimpEssentials$13/mo500 contacts and 5,000 emails a month; $75 for 5,000 contacts (50,000 emails)
- 3 seats with 2 roles, 3 audiences
- Automation flows of up to 4 steps
- A/B testing, scheduling, no Mailchimp branding
- 24/7 email and chat support
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: beehiiv 2026-10-16, Brevo 2026-10-16, Klaviyo 2026-10-16, Mailchimp 2026-10-16.
Which one fits
- If you need to start today without a sales call
- KlaviyoSelf-serve sign-up; the highest score of the 4 self-serve products here (7.4/10).
- If you want to try it without entering a card
- BrevoFree plan, no card needed, and the highest score of the 2 that skip the card (7.2/10).
- Lowest starter price
- Brevo$9/mo for the Starter (5,000 emails a month) plan.
- Highest overall score
- Klaviyo7.4/10 (Good). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score