Sales CRM · Comparison
Attio vs Pipedrive vs Zoho CRM
3 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | Attio | Pipedrive | Zoho CRM |
|---|---|---|---|
| What you're paying for | Easy to adoptA CRM that fills itself from your email and calendar, with enrichment, workflows and the API on every plan, free for up to 3 seats. | Easy to adoptA visual sales pipeline with unlimited pipelines, SAML SSO and the API on every plan, and email sync, automations and sequences from $39 a seat. | Worth the priceA full sales CRM at $14 a user: pipelines, workflows, cadences, forecasting and custom modules on Standard, with SOC 2, ISO 27001 and a HIPAA path. |
| Overall score | 6.0 | 6.7 | 9.1Best |
| Free option | Free plan | 14-day free trial | Free plan |
| Card to start | No card needed | No card needed | No card needed |
| Getting access | Self-serve | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $35/seat/mo | $14/seat/mo | $14/user/mo |
| Pricing model | Per seat | Per seat | Per seat |
| Pricing page | Public prices | Public prices | Public prices |
| Billing unit | Per seat per month; workflows and AI draw on workspace credits | Per seat per month; add-ons per company | Per user per month |
| Free option | Free plan for up to 3 seats; 14-day trial of Pro | No free plan; 14-day trial, no card | Free edition for 3 users; 15-day trial, no card |
| Reference scenario (5 users, annual) | $175/mo on Plus ($35 × 5), computed | $195/mo on Growth ($39 × 5), computed | $70/mo on Standard ($14 × 5), computed |
| Month-to-month price | $44 per seat on Plus ($99 on Pro) | $49 per seat on Growth ($24 / $49 / $79 / $99) | $20 per user on Standard ($20 / $35 / $50 / $65) |
| Sequences | From Pro ($79) | From Growth: 5 sequences per company (25 on Premium) | Cadences from Standard: 20 per module |
| Forecasting and custom objects | No forecasting feature listed; custom objects from Pro | Forecast view from Growth; no custom objects listed | Forecasting and 10 custom modules on Standard |
| SOC 2 / ISO 27001 | ISO/IEC 27001:2022; no SOC 2 report listed | SOC 2 Type 2 and ISO/IEC 27001:2022 (Trust Center) | SOC 2 Type 2 and ISO/IEC 27001 (Zoho compliance page) |
| HIPAA BAA | Not stated | Not offered; terms say the services are not designed for HIPAA | HIPAA settings from Standard; BAA template from Zoho legal |
| EU data hosting | Every workspace, Google Cloud in the EU | EU sign-ups hosted in the EU (Frankfurt, Dublin) | EU data center when signing up from an EU country |
| SSO | SAML and SCIM on Enterprise | SAML on every plan | SAML through Zoho Directory, reached from CRM setup |
| API | API, webhooks and MCP server on every plan | Every plan; 60,000 API tokens per seat a day on Growth | Every edition; up to 100,000 credits a day on Standard |
| Data export | Workspace export to CSV files on every plan (admins) | Export all data for each item type, XLSX or CSV | Module exports; 2 free full data backups a month on Standard |
| Bottom line | From its public pages, Attio is the strongest free start here and builds its records from email and calendar, with workflows and the API on every plan. Sequences and custom objects need Pro, SSO needs Enterprise, and its compliance file is ISO 27001 without SOC 2. | From its public pages, Pipedrive is a straightforward pipeline CRM with SSO and the API on every plan and sales automation on Growth at $39 a seat. It has no custom objects or HIPAA path, and two pages disagree on which plan has the audit log. | From its public pages, Zoho CRM puts the most on its entry plan: pipelines, workflows, cadences, forecasting, custom modules, audit logs and HIPAA settings for $14 a user, with SOC 2 and ISO 27001. Quotes start on Professional, and one older comparison page needs updating. |
Evidence: Attio: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Pipedrive: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run; Zoho CRM: facts checked 2026-10-16 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our Attio review
Checked Oct 16, 2026- Pick Attio when
- You want a free plan for 3 seats with email sync and workflows, or custom objects on Pro.
- Pick Pipedrive when
- You want sequences and forecasts at $39 a seat, SOC 2 Type 2 and SAML SSO on every plan.
From our Attio review
Checked Oct 16, 2026- Pick Attio when
- You want automatic enrichment and an API, webhooks and MCP server on every plan.
- Pick Zoho CRM when
- You need forecasting, cadences and custom modules on a $14 plan, SOC 2 or a HIPAA path.
From our Pipedrive review
Checked Oct 16, 2026- Pick Pipedrive when
- You want SAML SSO set up in the CRM itself and a pipeline-first app with limits listed per plan.
- Pick Zoho CRM when
- You need custom modules, a HIPAA path or a lower 5-user cost ($70 a month on Standard, annual).
From our Pipedrive review
Checked Oct 16, 2026- Pick Pipedrive when
- You want sequences and forecasts at $39 a seat, SOC 2 Type 2 and SAML SSO on every plan.
- Pick Attio when
- You want a free plan for 3 seats with email sync and workflows, or custom objects on Pro.
From our Zoho CRM review
Checked Oct 16, 2026- Pick Zoho CRM when
- You need custom modules, a HIPAA path or a lower 5-user cost ($70 a month on Standard, annual).
- Pick Pipedrive when
- You want unlimited pipelines and SAML SSO set up in the CRM itself on every plan.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- AttioPlus$35/seat/moBilled annually; $44 month to month; up to 10 seats
- Deals, Users and Workspaces objects
- 1,500 workspace credits a month, more can be bought
- Workspace-wide access controls and private lists
- Log phone calls on records
- PipedriveLite$14/seat/moBilled annually; $24 month to month
- Unlimited customizable pipelines
- Products catalog and data import and export
- SAML SSO and API access
- No automations or two-way email sync
- Zoho CRMStandard$14/user/moBilled annually; $20 month to month
- Up to 5 pipelines, email integration and workflows
- Cadences and sales forecasting
- 10 custom modules and built-in calling
- Audit logs, HIPAA settings, 2 data backups a month
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: Attio 2026-10-16, Pipedrive 2026-10-16, Zoho CRM 2026-10-16.
Which one fits
- If you need to start today without a sales call
- Zoho CRMSelf-serve sign-up, no card needed; the highest score of the 3 self-serve products here (9.1/10).
- If you want to try it without entering a card
- Zoho CRMFree plan, no card needed, and the highest score of the 2 that skip the card (9.1/10).
- Highest overall score
- Zoho CRM9.1/10 (Excellent). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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