Feature flags · Comparison
LaunchDarkly vs Unleash
2 products compared side by side: what you pay for with each one first, then the five access facts, entry prices, recorded plan limits and the bottom line of each review. The evidence note under the table says how each product was checked.
Side by side
| Metric | LaunchDarkly | Unleash |
|---|---|---|
| What you're paying for | Saves engineering timeFeature flags and experiments on one platform with unlimited seats, free to 1,000 client-side users and $8.33 per 1,000 after that. | Compliance includedEnterprise flag governance on a self-serve plan: SSO, audit logs, change approvals and EU data residency for $75 per seat, with users never billed. |
| Overall score | 6.5Best | 4.0 |
| Free option | Free plan | 14-day free trial |
| Card to start | No card needed | No card needed |
| Getting access | Self-serve | Self-serve |
| Starter priceCheapest paid plan | $8.33/1k client-side MAU/mo | $75/seat/mo |
| Pricing model | Usage-based | Per seat |
| Pricing page | Public prices | Public prices |
| Billing units | Client-side MAU and service connections | Seats; 53M API requests/mo included on cloud |
| Free plan | 1,000 client-side MAU, 5 service connections, unlimited seats and flags | No hosted free plan (14-day trial); Open Source is free to self-host |
| Reference scenario (50,000 MAU) | $416.50 on Foundation, billed yearly, computed | $750 on Pay-As-You-Go (10 seats), computed |
| A/B testing | All plans; 100,000 experimentation MAU on Developer | Flag variants; results analysed in your analytics tool |
| SOC 2 Type II and ISO 27001 | Both | SOC 2 Type II; ISO 27001 control mapping only |
| HIPAA BAA | Through an account executive | Not stated |
| EU data region | EU instance for new Enterprise accounts and trials | US or EU data residency on every plan |
| SAML SSO | Enterprise | Pay-As-You-Go and Enterprise |
| Audit log | Enterprise | Pay-As-You-Go and Enterprise, up to 2 years |
| Seats | Unlimited, no per-seat charge | $75 per seat per month |
| Bottom line | From its public pages, LaunchDarkly is the broadest platform here, with experiments on every plan and a long compliance list. Client-side users drive the bill, and SSO and audit logging are listed for Enterprise. | From its public pages, Unleash puts enterprise governance on a self-serve plan and never bills for traffic. Its score reflects per-seat pricing with no hosted free plan and no built-in experiment analysis. |
Evidence: LaunchDarkly: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Unleash: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.
When to pick each
In the words of each review, with the date its facts were checked.
From our Unleash review
Checked Oct 15, 2026- Pick Unleash when
- You want SSO, audit logs and EU data residency without an Enterprise contract, and no billing by client-side users.
- Pick LaunchDarkly when
- You want built-in experiment analysis, a free hosted plan, or ISO 27001 in the vendor’s own name.
Entry price
Baseline: each product's cheapest paid plan, per month. Included usage differs, so read the line under each price.
- LaunchDarklyFoundation$8.33/1k client-side MAU/moBilled yearly ($10 monthly); service connections $10 each beyond the first 5 ($12 monthly)
- Unlimited projects and environments
- 14-day trial, then pay as you go
- No platform or seat fees
- Custom rates for Kubernetes, serverless, Python and Ruby
- UnleashPay-As-You-Go$75/seat/moBilled monthly by credit card, no contract; cloud (1-seat minimum) or self-hosted (5-seat minimum)
- Full Unleash Enterprise feature set
- 53M API requests/mo on cloud, then $5 per million
- SAML or OIDC SSO, RBAC, audit logs, change requests
- 14-day trial, no credit card
Prices as listed on each pricing page, in USD per month, excluding tax. Observed: LaunchDarkly 2026-10-15, Unleash 2026-10-15.
Which one fits
- If you need to start today without a sales call
- LaunchDarklySelf-serve sign-up, no card needed; the highest score of the 2 self-serve products here (6.5/10).
- If you want to try it without entering a card
- LaunchDarklyFree plan, no card needed; scored 6.5/10.
- Lowest starter price
- LaunchDarkly$8.33/1k client-side MAU/mo for the Foundation plan.
- Highest overall score
- LaunchDarkly6.5/10 (Good). The review shows the score breakdown and the run behind it.
Picked by fixed rules from the table above, not by hand. How we score
Full reviews
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