Auth0 review

by Auth0 (Okta)Authentication and user management

Customer identity from Okta with SOC 2 Type 2 and ISO 27001 audits, six hosting regions and a 25,000-user free plan.

Facts checked
  • Free plan
  • No card needed
  • Self-serve
  • Tiered
  • Public prices
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What you're paying for

  • Compliance included (main value)
  • Saves engineering time

Audited enterprise identity — SOC 2 Type 2, ISO 27001 and six hosting regions — with a free plan of 25,000 users and one enterprise connection.

Auth0 covers what enterprise and regulated customers ask an identity vendor for: annual SOC 2 Type 2 and ISO 27001/27017/27018 audits, a choice of six regions for where user data lives, and a HIPAA BAA, private deployment and a 99.99% SLA on Enterprise. Small apps can start on a free plan that already includes passkeys, brute-force protection and one enterprise connection.

  • Audited every yearThe docs describe annual SOC 2 Type 2 and ISO 27001/27017/27018 audits by an independent auditor, with the reports in the Support Center’s Compliance section, and CSA STAR certification.Evidence: Data privacy and compliance docs (2026-10-15)
  • Choose where user data is hostedA tenant is created in Australia, Canada, Europe, Japan, the UK or the US, and that choice sets the region where its data is hosted.Evidence: Create Tenants docs (2026-10-15)
  • 25,000 users and an enterprise connection freeThe Free plan covers up to 25,000 monthly active users with passkeys, brute-force protection, 1 enterprise connection, self-service SSO and SCIM, and needs no card to sign up.Evidence: Pricing page (2026-10-15)
Best for
Teams selling to enterprises or regulated industries that need audited compliance, a choice of data region and room to grow into private deployment.
Good to know
Paid plans are priced by user count: B2C Essentials is $700/mo at 10,000 users, and SSO on paid plans needs a B2B plan.

How Auth0 compares

Against 3 other products we reviewed in Authentication and user management: what you pay for with each, the five access facts, the plan limits we recorded and each review's bottom line. The note under the table says how each one was checked.

Auth0 compared with Supabase Auth, Firebase Authentication, Clerk
MetricAuth0Supabase AuthFirebase AuthenticationClerk
What you're paying forCompliance includedAudited enterprise identity — SOC 2 Type 2, ISO 27001 and six hosting regions — with a free plan of 25,000 users and one enterprise connection.Worth the price100,000 monthly active users on the $25 Pro plan, SSO priced per user, and SOC 2, ISO 27001 and a HIPAA BAA on the self-serve Team plan.Worth the priceSign-in that plugs into Firebase and Google Cloud, free to 50,000 monthly users, with SAML at $0.015 per user and a self-serve Google Cloud BAA.Saves engineering timeReady-made sign-in and user management, free for 50,000 retained users, with SSO and MFA from $25 a month at published prices.
Overall score6.89.3Best8.48.2
Free optionFree planFree planFree planFree plan
Card to startNo card needed–Not measuredNo card neededNo card needed
Getting accessSelf-serveSelf-serveSelf-serveSelf-serve
Starter priceCheapest paid plan$35/mo$25/mo$0.0055/MAU above 50,000$25/mo
Pricing modelTieredUsage-basedUsage-basedUsage-based
Pricing pagePublic pricesPublic pricesPublic pricesPublic prices
Free plan25,000 MAU, no card to sign up50,000 MAU; paused after 1 week inactive50,000 MAU; Spark capped at 3,000 a day50,000 MRU per app, no card
Entry paid plan at 10,000 users$700/mo (B2C Essentials)$25/mo (Pro), 100,000 MAU included$0 (Blaze), 50,000 MAU at no cost$25/mo (Pro), $20 billed annually
Enterprise SSO1 connection free; 3 on B2B Essentials, more from $100/mo each50 SSO users on Pro, then $0.015 each50 SAML/OIDC users free on Blaze, then $0.015 each1 connection on Pro, then $75/mo each
SOC 2 reportType 2, from the Support CenterType 2, on Team ($599/mo)SOC 2 (Google), via Compliance Reports ManagerType 2, on Business ($300/mo)
HIPAA BAAWith an Enterprise subscriptionTeam plan, paid add-onGoogle Cloud BAA, accepted in the consoleEnterprise plan
Data regionAU, CA, EU, JP, UK or US per tenant17 AWS regions, EU includedUS onlyUS only
Log retention on the entry paid plan5 days (Essentials)7 days of auth audit logs (Pro)30 days in Cloud Logging (activity logs, opt-in)7 days of application logs (Pro)
Bottom lineFrom its public pages, Auth0 is the most complete compliance and data-region package of the three, with a generous free plan. Its paid plans cost more per user than the others, so price the B2C or B2B plan at your user count first.From its public pages, Supabase Auth is the least expensive per user of the three and the only one with a BAA on a self-serve plan. It fits best when the rest of your app runs on Supabase.From its public pages, Firebase Authentication is the least expensive route here to SAML SSO and a self-serve BAA, inside the Firebase platform. Check US-only processing and the protections it does not list.From its public pages, Clerk offers the largest free allowance here and clear prices from the first user to SSO. Check US-only hosting and the plan that unlocks the SOC 2 report against your customers’ requirements.

Evidence: Auth0: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Supabase Auth: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Firebase Authentication: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run; Clerk: facts checked 2026-10-15 from its public sign-up and pricing pages, no completed hands-on run. Prices in USD as listed, excluding tax. "–" means not recorded.

Score

Score breakdown
Pricing clarity
8.0 / 10, Excellent
self-serve prices published up to 30,000 users; extra SSO priced
Free tier
9.4 / 10, Excellent
25,000 users
Price at 10,000 users
2.8 / 10, Fair
$700/mo (B2C Essentials)
Enterprise SSO
4.3 / 10, Fair
SSO from the free plan; +$1,600/mo for 5 connections (B2B Essentials $2,100 with 3 connections plus 2 from $100 each, against B2C Essentials $700)
Compliance documents
9.0 / 10, Excellent
own SOC 2 Type II, ISO 27001, HIPAA BAA on enterprise, EU hosting region
Security on self-serve plans
7.0 / 10, Good
MFA: entry paid plan; passkeys: free plan; bot protection: enterprise only; breached-password checks: higher self-serve plan; brute-force protection: free plan

Review

Review from public pages

Written from Auth0's public pages (pricing, security or privacy, and docs) as read on Oct 15, 2026. We did not sign up, and no hands-on run is published yet.

What the public pages show

We read Auth0's pricing page and its compliance and tenant documentation on Oct 15, 2026; we did not sign up for this review. The pricing page asks two questions before it shows a price: B2C or B2B, and how many monthly active users. Prices then follow the user count, from $35 a month for 500 users on B2C Essentials to $2,100 at 30,000; beyond the steps shown, the page says to get in touch.

The free plan is broad: up to 25,000 users, passkeys, brute-force protection, one enterprise connection plus self-service SSO and SCIM, with no card needed to sign up (a card is verified only for a custom domain). Paid B2C plans drop enterprise connections; the footnote says to move to a B2B plan to keep them.

The compliance docs are specific: an annual SOC 2 Type 2 audit across all five Trust Services Criteria, annual ISO 27001/27017/27018 audits, CSA STAR, PCI-compliant deployment options and a BAA on request. The pricing page places the BAA with an Enterprise subscription.

Strengths

  • The broadest compliance list here

    SOC 2 Type 2, ISO 27001/27017/27018, CSA STAR and PCI-compliant deployment models are all described in the docs.

    vs Clerk: Clerk holds SOC 2 Type 2 but not ISO 27001; Supabase holds SOC 2 Type 2 and ISO 27001.

  • Six hosting regions

    Tenants can be created in Australia, Canada, Europe, Japan, the UK or the US, which sets where data is hosted.

    vs Clerk: Clerk hosts data in the US only.

  • Enterprise connection on the free plan

    Free includes 1 enterprise connection, self-service SSO and SCIM for up to 25,000 users.

    vs Clerk: Clerk and Supabase start SSO on their $25 Pro plans.

  • Passkeys and brute-force protection on every plan

    Both are listed as included from Free upwards.

Things to know

  • Price rises with users

    B2C Essentials is $700/mo at 10,000 users and Professional $1,600; B2B Essentials is $2,100 at 10,000.

  • SSO on paid plans means a B2B plan

    Paid B2C plans do not include enterprise connections; B2B Essentials includes 3 and more start at $100/mo each.

  • Some protections are higher-tier

    Breached password detection starts on Professional; bot detection is an Enterprise add-on.

  • Self-serve prices stop at 30,000 users

    Above the last step of the price selector the page says to get in touch.

    Workaround: The FAQ says paid plans can be sized up to 100,000 users or more; sizes past the selector go through sales.

Pricing reality

Auth0 prices by monthly active users in steps from 500 to 30,000, separately for B2C and B2B. B2C Essentials runs from $35 (500) to $700 (10,000) and $2,100 (30,000); B2C Professional from $240 to $1,600 at 10,000. B2B Essentials runs from $150 to $2,100 at 10,000, and B2B Professional from $800 to $2,400 at 10,000. The free plan covers up to 25,000 users.

Add-ons sit on top: enterprise SSO connections beyond those included start at $100 a month each, Enterprise MFA on B2B Essentials starts at $100 a month (SMS charged separately), and M2M tokens start at $28 a month. Bot detection, the HIPAA BAA and private deployment are Enterprise options.

Exit path

The pricing FAQ says users can be exported with the User Import/Export extension in the dashboard, and that the Management API exposes all account data for export in any format.

Compared with

  • Pick Auth0 when
    You need ISO 27001, a non-US hosting region, or an enterprise connection on the free plan.
    Pick Clerk when
    You want 10,000 users for $25 a month, published SSO prices from $75 a connection, and bot protection on the free plan.
  • Pick Auth0 when
    You want a dedicated identity platform with six regions, CSA STAR and PCI options, and enterprise features such as private deployment.
    Pick Supabase Auth when
    You want 100,000 users on a $25 plan, SSO priced per user, and a HIPAA BAA on a self-serve plan.

Choose it if

  • Your customers ask for ISO 27001 or SOC 2 Type 2 from your identity vendor.
  • User data must be hosted in the EU, UK, Canada, Australia or Japan.
  • You need one enterprise connection while staying on a free plan.
  • You expect to need a HIPAA BAA, private deployment or a 99.99% SLA later.

Look elsewhere if

  • You expect tens of thousands of users on a small budget.
  • You want several SSO connections without a B2B plan.

Bottom line

From its public pages, Auth0 is the most complete compliance and data-region package of the three, with a generous free plan. Its paid plans cost more per user than the others, so price the B2C or B2B plan at your user count first.

Plan limits at a glance

LimitAs recorded
Free plan25,000 MAU, no card to sign up
Entry paid plan at 10,000 users$700/mo (B2C Essentials)
Enterprise SSO1 connection free; 3 on B2B Essentials, more from $100/mo each
SOC 2 reportType 2, from the Support Center
HIPAA BAAWith an Enterprise subscription
Data regionAU, CA, EU, JP, UK or US per tenant
Log retention on the entry paid plan5 days (Essentials)

Read from the vendor's public pages on Oct 15, 2026. No hands-on run is published yet. How we check

Auth0 lists 6 plans. The cheapest paid plan, Essentials, costs $35/mo.

  • Auth0Free
    Free
    $0/mo
    Up to 25,000 monthly active users
    • 1 enterprise connection
    • Passkeys
    • 1-day log retention
    • Community support
  • Auth0Lowest price
    Essentials (B2C)
    $35/mo
    500 MAU; $700 at 10,000, $2,100 at 30,000
    • Pro MFA (OTP, Duo)
    • 5-day log retention
    • Standard support
  • Auth0
    Professional (B2C)
    $240/mo
    1,000 MAU; $1,600 at 10,000
    • Enterprise MFA
    • Breached password detection
    • 10-day log retention
  • Auth0
    Essentials (B2B)
    $150/mo
    500 MAU; $2,100 at 10,000
    • 3 enterprise SSO connections, more from $100/mo each
    • Unlimited organizations
    • Pro MFA
  • Auth0
    Professional (B2B)
    $800/mo
    1,000 MAU; $2,400 at 10,000
    • 5 enterprise SSO connections
    • Enterprise MFA
    • Breached password detection
  • Auth0
    Enterprise
    Contact sales
    • HIPAA BAA available
    • Bot detection add-on
    • 30-day log retention
    • 99.99% SLA

Prices as listed, USD, excluding tax; observed 2026-10-15.

Source: auth0.com pricing page. Prices change; the observed date above is when our agent read them.

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